July 10, 2008 08:30 ET

SDL Launches Worldwide Language Service Provider Partner Program

CEO Advocates Multi-Vendor Global Information Management (GIM) Strategy; Invites LSPs Worldwide to Join in GIM Vision

WALTHAM, MA--(Marketwire - July 10, 2008) - SDL (LSE: SDL), the leading provider of Global Information Management (GIM) solutions, announced today the launch of a worldwide language service provider (LSP) partner program. Modeled after the successful Idiom LSP Advantage Program, the SDL LSP partner program is designed to work closely with LSP partners who leverage SDL GIM technology to increase the value they provide their customers seeking cost-effective delivery of timely, relevant global content into local markets.

"Typically more than 90 percent of an international company's source content has a global audience, yet due to the massive complexity of managing dynamic global content only 10 percent is actually translated," said Mark Lancaster, CEO of SDL. "One of our main corporate goals at SDL is to provide joined up technology solutions across the translation supply chain. This means not only focusing on translation management systems, but also to enhance the value of our solutions, terminology management and desktop translation editors to provide more value to LSPs and translators. We aim to provide integrated solutions that offer seamless connectivity throughout the extended translation supply chain."

Lancaster continued, "SDL has always supported a multi-vendor approach to Global Information Management. With more than 150,000 desktop technology users and 480 enterprise GIM installations in place at the corporate level, our proven vision of building solutions to maximize the range of content that can be efficiently created, managed and published to global audiences provides more opportunity to everyone connected in the translation supply chain. We have a real desire to partner with LSPs worldwide to get that global content translated with the highest level of quality to decrease time-to-market and protect global brand identity. Unlike captive technology that forces you to work with one vendor, SDL's GIM technology is fully multi-vendor enabled."

The SDL LSP partner program will be managed by the independent SDL TRADOS business unit, which provides translation technology tools and related services to corporate language departments, LSPs and freelance translators worldwide. The goal of the SDL LSP partner program is to promote multi-vendor cooperation at the enterprise level, while increasing LSP technical knowledge and internal efficiency by standardizing on SDL technology.

For more information on the LSP partner program, and to apply as an LSP partner, please visit

About SDL

SDL (LSE: SDL) is the leader in Global Information Management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery of global information from authoring to publication and throughout the distributed translation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, SUN Microsystems and Virgin Atlantic.

SDL has implemented more than 480 enterprise GIM solutions, has deployed over 150,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit

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Contact Information

  • For more information on SDL, please contact:

    Paul Hampton
    +44 (0)1628 416331
    Email Contact

    Liz Caradonna
    March Communications
    +1 617-475-1572
    Email Contact