May 30, 2013 09:00 ET

SDL Reinforces Customer Experience Management Strategy With Global Partner Program

SDL strengthens partner program to speed deployment of customer experience offerings to clients

MAIDENHEAD, UNITED KINGDOM--(Marketwired - May 30, 2013) - SDL (LSE:SDL) today announced a new global partner program that empowers SDL Content Management Technologies partners to enhance the quality and caliber of their customer experience management (CXM) solutions across all media, channels and languages. The Global Multinational Alliance Partner (GMAP) Program provides partners with the tools and guidance they need to develop and execute go-to-market strategies and solutions. This new program is designed for digital agencies, system integrators, technology alliances and marketing operations and includes a creative and programmatic approach to foster education, collaboration, knowledge sharing, certification and compensation.

"Our clients are always looking for partners who can provide design, consultancy and technology integrations that augment SDL solutions to fit their needs," said Jan Jaap Kolleman, CEO of SDL's Content Management Technologies division. "The Content Management Technologies division has made it a priority to maximize collaboration with our partners, and in turn, deliver the highest possible quality of customer experience solutions."

Recognized in the recent Forrester Wave as one of the most significant technology providers in the Experience Management Category, SDL speeds deployment of customer experience offerings by partnering with a network of trusted global alliances. Whether it's through partner webinars, product roadmap sharing or one-on-one feedback, GMAP offers partners a firsthand look at the inner workings of SDL Content Management Technologies. This makes it easier for them to develop integrated third-party applications, such as those used for eCommerce, Digital Asset Management and Customer Databases and Analytics.

SDL has designed this program to address the diverse needs of global companies who may want a full service solution or assistance with a single solution such as integration or training. Tapping into the unique expertise of a variety of partners, SDL is able to offer best of breed solutions including:

  • Creative Design and Agency: Offering consulting, direction and marketing concepts through to content creation, design and standards
  • Strategic Consultancy: Coordinating customer interaction and bringing together independent technologies and custom solutions
  • Regional Alliance: Focusing on regions, practice areas and vertical markets, offering customers specialized consultancy, technology integration, thought leadership and evaluations
  • Technology Alliance: Compelling solutions that complement SDL technologies and services

"Our partnership with SDL has helped us expand our customer base," said Piyush Patel, CMS Lead, SapientNitro. "This is due largely in part to SDL's commitment to helping us optimize our services and enter each project with as much knowledge and support as possible. We look forward to continuing to reach our connected consumers in this always-on world through new ideas and projects."

"For years, companies have created single-purpose business intelligence solutions with short-term efficiencies. As they multiply in number, these silos become barriers to organizational flexibility while creating runaway costs of ownership. Capgemini's collaboration with SDL in the SDL GMAP partner program enables a broader understanding of project direction and enterprise-wide goals which solve customer experience challenges," said Ravit Ansal, WEM Practice Lead at Capgemini.

"At HintTech, we only choose to work with best-of-breed enterprise technologies, and SDL Tridion is certainly one of them," said Egbert Hendriks, CEO at HintTech. "Our partnership with SDL has played a major role in helping us deliver consistent, customized and relevant cross-channel customer experiences."

To learn more about the SDL GMAP program, visit:

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

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