November 18, 2013 04:00 ET

SDL to Share Insights and Best Practices at Forrester Forum for Customer Experience Professionals

Global Customer Experience Management Leader Sponsoring and Participating in Top CXM Industry Event

MAIDENHEAD, UNITED KINGDOM--(Marketwired - Nov. 18, 2013) -


SDL (LSE:SDL), the company that enables organisations to enrich their customers' experience through the entire customer journey, will be speaking at the upcoming Forrester Forum for Customer Experience Professionals.

Otto de Graaf, SDL VP of Strategy and Acquisitions will be speaking at the Forum in a session entitled Around the World in One Day: Phileas Fogg & CXM.

The session will take a global look at customer experience management, exploring the impact that digital technology has had on the customer journey and what this means for Customer Experience Professionals who need to engage customers across borders.


The digital revolution means that, today, the speed of going around the world is measured in milliseconds rather than days. This offers great opportunities for companies and customers alike.

But how do you define a global CXM strategy while still providing a contextual experience that meets local customers' needs? How do you even understand what that means? Can you execute without going bankrupt or giving up control of your carefully crafted customer experience?

Otto de Graaf will be discussing these issues, exploring the common mistakes businesses make and outlining some of the best practices that can really make a difference to your customers.


19th-20th November

2013 Speaker session with Otto de Graaf at 13.45, Tuesday 19th November


etc.venues, St. Paul's,

200 Aldersgate Street,



Or follow @SDL on Twitter from the event and join the conversation with #FORRForum

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

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