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October 03, 2012 12:02 ET

SDL to Provide Next Day Social Media Poll for All Four Presidential Debates

Online Candidate Sentiment Report for Eight Swing States to be Posted Morning After

SEATTLE, UNITED STATES--(Marketwire - Oct. 3, 2012) - SDL (LSE:SDL), the leader in Global Information Management, announced today it will provide a special social media report gauging online reaction to the upcoming Presidential debates, beginning with the first debate on October 3rd in Denver, Colorado. The one-of-a-kind report will provide candidate sentiment scores for each of eight battleground states based on online postings for the two hour period directly after each debate. The free, no obligation, report will cover both positive and negative comments on both candidates on online sites, including Facebook and Twitter, as well as reader comments on popular political blog sites. The eight battleground states covered are New Hampshire, Virginia, North Carolina, Florida, Ohio, Wisconsin, Colorado and Nevada.

According to SDL Vice President of Social Intelligence, Warren Sukernek; "This remains a stubbornly close election with just five weeks left and the four Presidential debates provide a mass audience for each candidate to state their claim for the Presidency. The SDL Next Day Debate Report will combine a unique and fast data point for campaign analysts for each of the eight battleground states." The three presidential debates will be held on the evenings of the 3rd, 16th and 22nd October while the sole vice-presidential debates will be held on October 11th.

According to latest polling numbers, nearly all of the battleground states are within the margin of error of plus or minus 3-4%. Given that there are an estimated 7-10% of Americans that remain undecided at this late date, these debates could play a major part in deciding this election.

Online tracking polls have gained credibility as almost four out of five Americans are now using the internet. According to recent comScore data, 98 percent of the U.S. online population uses social media, including 95 percent of online users aged 55 and older.

The SDL Debate Reports together with the Weekly Social Media Issues Report can be found online at http://www.sdl.com/social-intelligence.

About SDL

SDL is a public company on the London stock exchange. SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, and web content management. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.

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