SOURCE: Omniture, Inc.

February 11, 2009 08:00 ET

SDL Tridion Selects Omniture for Interactive Marketing Integration

A Leading Global Web Content Management Provider Joins Omniture Genesis™ Network

OREM, UT and AMSTERDAM, THE NETHERLANDS--(Marketwire - February 11, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that SDL Tridion, one of Europe's largest providers of global Web content management solutions, has become an accredited partner in the Omniture Genesis Network. Using an integration with Omniture SiteCatalyst™ and SDL Tridion's content management platform, SDL Tridion will be able to modify and manage content delivery to customers' Web sites based on data from Omniture to more effectively convert site visitors. Additionally, SDL Tridion is able to offer its customers the robust Web analytics capability within Omniture SiteCatalyst and its other online business optimization products.

"Though SDL Tridion is a leader in content management, we had no way to offer our customers the insight they need into crucial metrics around site visitor behavior," said Jan Jaap Kolleman, CEO of SDL Tridion. "Using Omniture Genesis, we are able to provide a clear picture of site users' preferences, allowing our customers to deliver more relevant, personalized content to visitors that is consistent across multiple channels."

Omniture Genesis is a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data via Omniture dashboards. This content management integration provides SDL Tridion with fast, reliable insight into marketing initiatives through automated page tagging and real-time data, drastically reducing manual workflow and increasing time to market of new projects.

"Personalizing content is an important capability for content management providers. Companies like SDL Tridion are leveraging the power of Web analytics data more than ever to gain insight into online behavior and translate that insight into relevant content," said John Mellor, senior vice president of business development and corporate strategy at Omniture. "Using Omniture Genesis, SDL Tridion can better understand the actions of site visitors, provide relevant interactive content and increase conversions through an improved visitor experience."

About SDL Tridion

SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities. More than 500 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit .SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers and strategic partners and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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