MAIDENHEAD, UNITED KINGDOM and PORTLAND, OREGON--(Marketwired - Aug. 27, 2013) - SDL (LSE:SDL) and Webtrends today announced a strategic alliance to provide marketers with the ability to improve customer engagement with more personalized, in the moment experiences, spanning digital and offline channels. SDL will OEM Webtrends Streams® for real-time campaign management within the SDL Intelligent Marketing Suite.
To be successful today, brands must deliver compelling customer experiences. To do this, brands need to develop a deep understanding of their customers on an individual level and across all interactions and channels. Through this alliance, marketers will gain unparalleled insight into their customers' digital behavior and intent.
Armed with Webtrends Streams™ real-time intelligence, marketers can conduct multichannel customer analysis and deploy highly personalized content that directly meet the needs and actions of the customer in the very moment they are engaged with the brand. Effective analytics provide the necessary insights to construct and execute these complex interactions across all channels and touchpoints throughout the entire customer lifecycle.
The combination of the SDL Intelligent Marketing Suite and Webtrends Streams™ will enable global marketers to:
- See actions in the very moment when the customer is navigating and engaging with digital properties
- Track marketing campaigns within digital touchpoints at the individual visitor level so marketers can tailor and deliver the most relevant content
- Understand multichannel interactions and the path to purchase to focus resources and maximize the effectiveness of marketing investments
- Improve segmentation and targeting efforts for each customer to ensure that relevant content is being delivered and each customer has a personalized experience
"Webtrends has evolved marketing into a real-time opportunity to interact with individual customers with highly personalized content. This ability both strengthens and integrates seamlessly with the SDL platform," said Alex Yoder, CEO of Webtrends. "By blending Webtrends Streams™ with the SDL Intelligent Marketing Suite, brands will gain a new understanding of their customers and have the ability to immediately respond to their needs in a way that is relevant to them and in turn drive conversions and customer loyalty."
"There are two prerequisites for converting customers - possessing a comprehensive understanding of their needs and offering genuine, engaging experiences while they are in the moment," said Joe Stanhope, chief strategy officer, SDL Campaign Management & Analytics. "The combination of SDL and Webtrends delivers on these requirements. This means being able to respond to behaviors in context and without delay. With Webtrends and SDL, brand marketers can dramatically improve the speed, relevance and effectiveness of their marketing efforts."
"This strategic partnership with Webtrends further demonstrates our commitment to helping marketers optimize customer experience throughout the entire customer journey, from pre to post-purchase. SDL's customer experience management offerings uniquely enable marketers to gain deep customer insights, orchestrate global content and deliver contextual experiences that enhance engagement and improve commercial outcomes," said Grant Johnson, CMO of SDL.
To learn more about our partnership, we invite you attend a webinar on September 10, 2013. To register, please visit http://www.sdl.com/events/cma/webinars/digital-intelligence.html
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends is co-headquartered in Portland and San Francisco, with offices in Seattle, London, Melbourne, France, Germany, Italy and more locations.
Webtrends dramatically improves digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM, ASOS and more.
SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.