June 03, 2015 11:30 ET

SDX Interactive Day San Diego to Present 'The Hispanic Digital Imperative'

Focus on Insights to Reach the Hispanic Consumer Online

SAN DIEGO, CA--(Marketwired - June 03, 2015) - SDX, San Diego's premiere media, marketing and technology organization for brands, agencies, publishers and startups, is pleased to present 'The Hispanic Digital Imperative' as part of the 11th Annual Interactive Day San Diego (IDSD) which will be held on June 12, 2015 at the San Diego Hilton Bayfront.

The concept for this panel was developed by the SDX Hispanic marketing committee, and will discuss the Hispanic digital market from a size and behavior perspective and highlight some case studies from leading brands.

The session speakers are:

  • Facebook -- Rene Barasoain, U.S. Multi Cultural Industry Manager
  • Pulpo -- Oscar Padilla, Senior VP of Marketing, Digital Media & Insights
  • MiTu -- Cesar Martinez, Vice President, Sales & Branded Entertainment
  • Captura Group -- Lee Vann, CEO, and SDX Hispanic marketing committee member

According to Michael Warburton, Brand Manager at San Diego Zoo Global and 2014/15 President of SDX, "Anyone can buy Hispanic-targeted media, but understanding cultural and behavioral nuances, especially in social media, is an important leap. Here in Southern California reaching the Hispanic market is vital, and the insights gained from these speakers who are experts in this space will serve us well."

Interactive Day San Diego delivers the latest industry trends and best practices while showcasing top digital marketing thought leaders and technology innovators. Attendees gain access to exceptional networking opportunities with like-minded marketing and technology professionals from around the nation.

Additional Speakers and Exhibitors at this year's Interactive Day San Diego include: Pinterest, PureMatter, JWT, One Club, BusinessOnline, Centro, RocketFuel, Moz, Goodway Group, YuMe, HUGE, SiteTuners, Wieden & Kennedy, Crispin Porter + Bogusky, i.d.e.a., MJD Interactive, Sony, The Berger Shop, Eddie Bauer, ESPN, Chute, San Diego Padres, San Diego Chargers, Mindgruve, Mirum, Piston, Quantcast, RazorFish, Periera O'Dell, iHeartRadio, Live Nation, San Diego Union Tribune, Go2Mobi, SDSU CES, Vitamin T, GreenRope, Adroit Digital, National University, BrightRoll, MaxPoint, YuMe, USD Professional & Continuing Education, Katana, PaperG, Internet Marketing Inc., iProspect, SOCI, Inc., Marketwired, EOS, ReproHaus and more.

Tickets are available at or by calling the SDX office at 619.255.2281.

About SDX
As San Diego's most progressive business resource, SDX provides industry-leading advocacy, best-in-class education and unparalleled networking opportunities. The organization provides access to San Diego's integrated media, marketing and tech organizations, serving the region's top companies, people and leaders. Membership and committee positions at SDX are open to marketing and advertising professionals who work or advertise in the San Diego market.

The SDX Hispanic marketing committee meets monthly to discuss new trends and techniques for reaching the Hispanic audience, and develops program content to educate SDX members throughout the year.

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