September 14, 2011 09:28 ET

"SEA: Endless" Proves Fashion and Social Innovation Are Not One-Size-Fits-All, All Male Team From Atlanta Wins Season One of Yoxi Trim the Waste of Fashion Competition

Winner's Celebration Includes Charity Auction of Limited Edition "Waste Cubes" by Artist Justin Gignac

NEW YORK, NY--(Marketwire - Sep 14, 2011) - Yoxi, the media platform to discover Social Innovation Rockstars (SIRs), today celebrates SEA: Endless, the winner of the inaugural season of Trim the Waste of Fashion. The competition -- an American Idol for Social Innovation -- challenged teams to find innovative and creative ways to help reduce waste and increase sustainability in the world's nearly $1 trillion fashion industry. SEA: Endless, a trio of college-aged men from Atlanta, won with an idea for a closed loop, zero-waste supply chain for the ubiquitous baseball cap and other accessories. The group of passionate social entrepreneurs was looking for an effective launching pad, which Yoxi provides.

Yoxi will celebrate SEA: Endless tonight at a finale party and charity auction hosted by supermodel and host of Project Runway All Stars, Angela Lindvall, who also served as a judge for the Trim the Waste of Fashion competition. Fellow judges Geren Lockhart of Geren Ford, and Rogan Gregory and Scott Mackinlay Hahn of ROGAN and Loomstate will also be on hand.

"Yoxi's vision is simple, we use the influence and power of entertainment to link talent, ideas, and resources for social good," said Sharon Chang, Yoxi CEO and Founder. "The sustainability movement needs to become mainstream thinking, and SEA: Endless is one of the groups that will take us there. The group's concept and business plan, if nurtured and directed appropriately, will serve as a catalyst to change the way people think about and purchase fashion."

SEA: Endless, comprised of three childhood friends -- David Baron, Steve Kane and Zeshan Muhammedi -- were inspired to enter the competition because, as they said, "We wanted a learning experience and to make an impact on supply chains and business processes in the manufacturing industry. To us, noticeable simplicity and function are beautiful." The team also plans to further encourage social awareness by linking the hat colors with causes and donating the proceeds from their sales to affiliated nonprofits. By associating colors with causes, SEA: Endless enables consumers to tastefully identify with and support a particular cause.

"We found the absolute perfect match in Yoxi because of their focus on finding social entrepreneurs like us, and by taking advantage of their mission to develop start-up brands they believe in," said David Baron, SEA: Endless team member. "By participating in Trim the Waste of Fashion, we were given a platform to refine our brand and garner public support at the same time."

Through each round, Yoxi chronicled the journey of these aspiring SIRs and invited the public to vote on who would advance, and eventually win the competition. The final round presented the top two teams, including SEA: Endless and The Factory 2.0, an Ohio-based team of fashion students focused on creating global style consciousness. They each worked with OgilvyEarth, the sustainability arm of the major advertising agency Ogilvy, to develop 30-second campaign videos that would help the teams sell their ideas and garner public interest. Yoxi will further develop its relationship with SEA: Endless by providing mentorship and professional connections to help the team grow their idea into a profitable business.

For the Winner's Celebration, New York City-based Artist Justin Gignac created eight limited edition "Waste Cubes" to be auctioned at the party. Concurrently, starting today through Friday, September 16, Yoxi will auction off four additional "Waste Cubes" on eBay. Proceeds from both auctions will benefit

In this collection, Gignac collected trash and excess fabric, "the waste of fashion," from notable fashion designers including Rogan Gregory and Scott Mackinlay Hahn of ROGAN and Loomstate, Charlotte Ronson, Bibhu Mohapatra, and Stacy Igel of Boy Meets Girl. These one-of-a-kind pieces are the most recent series from Gignac. He began by packing bits of New York City street garbage in plastic cubes a decade ago, after a friend tried to argue against the importance of packaging. In the last decade Gignac has sold over 1,300 NYC Garbage Cubes to people in 30 countries around the world.

"Having scraps of materials and ribbons and different things from the designers... gives it a new purpose; it makes it art," said Gignac. He adds, "It also helps us reflect on what we use and what we throw away."

For more information about Yoxi please visit


Yoxi is a media platform dedicated to discovering the rockstars of social innovation. Throughout the year, Yoxi (YO-see) runs a series of competitions that challenge teams to solve social issues in areas from food to fashion, education to transportation. Audiences can vote, comment, pledge and play along online. Yoxi is a project of TTSL, a grant-making foundation dedicated to facilitating positive social change through supporting innovation in media, entertainment, design and technology.

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