SOURCE: Sea Gull Lighting

Sea Gull Lighting

January 19, 2011 10:23 ET

Sea Gull Lighting Showcases New Innovations at Dallas International Lighting and Accessories Market

New Products From Stirling Collection and Ambiance Lx by Sea Gull Lighting Rock the Market in Dallas

RIVERSIDE, NJ--(Marketwire - January 19, 2011) - Sea Gull Lighting, the leading manufacturer of more than 3,000 decorative and functional lighting and ceiling fan products, will showcase its newest products -- Ambiance® Lx Lighting Systems LED festoon lamp and three new decorative product collections -- Stirling, Joliet and Solana Collections -- at The Dallas Lighting Market, Jan. 20-24, 2011 (showroom #4400 in the Dallas Market Center).

Sea Gull Lighting will be showcasing these new products at January's show, including:

The Stirling Collection by Sea Gull Lighting
A delicate blend of classic styling with a modern personality, this new chandelier (model 41260-962) is presented in a soft brushed nickel finish with white linen shades. The collection offers a full breadth of fixture pieces and also features a six-light island fixture. In addition, the Stirling collection features a second finish of a deep rich, oil rubbed bronze with a trendsetting beige linen shade. The two finishes and shades lend completely unique personalities to these fixtures.

Ambiance® Lx Lighting Systems by Sea Gull Lighting LED festoon lamp
The Ambiance Lx LED festoon is a great energy-saving solution that meets today's consumer demands. The new Lx LED festoon delivers long life (35,000 hours+) and added energy efficiency (4x more efficient than conventional light sources), saving up to 92% on utility bills. The festoon light source is also dimmable with a standard dimming switch -- a feature not standard with many LED lamps. In addition, for those looking to retrofit an existing lighting system, the new Lx LED festoons simply snap into existing Ambiance Lx systems and many standard xenon systems in homes today. It is best suited for task & accent lighting for under-the-cabinet, cove and toe-kick space lighting. The directional nature of LED is also ideal for in-cabinet lighting by reducing the glare of the light source.

"At last June's Market, we opened our new showroom space on the fourth floor (#4400TM) and are thrilled to return to Dallas for this year's Market with great, on-trend new products to showcase this season," said John Sena, vice president of sales at Sea Gull Lighting. "We've had very positive feedback on our new Ambiance Lx LED festoon since its availability in the fall. And, our new decorative additions continue to round out our line of quality, value to high-end, innovative fixtures. We are excited to showcase these new products as we jump start into the new year."

About Sea Gull Lighting
Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, ( is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 91-year-old company provides more than 3,000 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and specialty stores as well as various niche markets. A two-time recipient of ENERGY STAR® Partner of the Year honors as well as the 2007, 2008 and 2009 winner of the ENERGY STAR Sustained Excellence Award, the company offers the industry's most expansive line of energy efficient products, which includes more than 500 ENERGY STAR qualified lighting fixtures and ceiling fans.

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