February 15, 2011 10:00 ET

Sea Star Line Selects Birst's SaaS BI Solution to Provide Consistent Analysis of Key Business Metrics

Increased Insight to Help Sea Star Line Further Enhance Award-Winning Customer Service

SAN FRANCISCO, CA--(Marketwire - February 15, 2011) - Birst, a leading provider of software-as-a-service solutions for business intelligence (SaaS BI) and analytics, today announced that Sea Star Line, a provider of cargo transportation services, has selected Birst to track and analyze key business metrics. This additional insight will allow Sea Star Line to continue to enhance its award-winning customer service.

"We chose Birst because it will allow us to quickly gather and analyze data scattered across several technological platforms, and easily view the results using customizable dashboards and reports," said Michael McDaid, Marketing Manager, Sea Star Line. "Through a combination of advanced functionality and ease-of-use, we believe Birst will meet the needs of our entire organization."

Sea Star Line currently employs a number of technological platforms to house a variety of company- and customer-related information. As a result, creating a clear picture of company performance can be a time-consuming process. Sea Star Line selected Birst's BI solution because of its ability to report and compare key business metrics over time and at multiple levels of detail, across and within different parts of the business.

To provide its employees with the timely information they need, Sea Star Line will deploy Birst to senior managers, and its marketing, yield management, and sales teams. Leveraging Birst Mobile, the company's sales team will use iPads to access up-to-date, customer-related information while out in the field. Sea Star Line expects this will enable its sales team to better partner with customers, further increasing customer satisfaction.

"At Birst, we help companies access the information they need, wherever and whenever they need it," said Brad Peters, CEO of Birst. "Whether in the boardroom or on a sales call, Birst provides the in-depth analysis required to make better decisions, build stronger customer relationships, and drive business results."

About Sea Star Line
Headquartered in Jacksonville, FL, Sea Star Line offers cargo transportation services from North America to Puerto Rico and the Caribbean Islands. Sea Star's RO/CON vessels are the most versatile in the trade -- able to carry the widest range of unique and diverse cargoes. Company operations are certified to ISO 9001, ISO 14001, and Green Office standards; the company was also awarded the QMS Company of the Year Award. Sea Star recently received honors as a recipient of the 2010 Logistics Management Quest for Quality Award in the Ocean Carrier segment.

About Birst
Birst is the SaaS Business Intelligence leader that accelerates business results by deploying fast, powerful, and agile business intelligence solutions for its customers. Birst overcomes the traditional cost, complexity, and performance barriers of business intelligence with rapid, flexible, affordable solutions that simultaneously improve the reach and power of analysis in an organization. Birst solutions are accessible from any Internet-connected device with a modern browser, feature high levels of security, and are highly scalable. For more information, visit

Contact Information

  • For more information, contact:
    Barbara Lewis
    Email Contact
    (415) 644-5400