SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

August 18, 2016 06:00 ET

Seagram Launches NEW Craft Farmhouse Cider

KITCHENER, ON--(Marketwired - August 18, 2016) - Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), announced their latest fermentation from Seagram; New Farmhouse Cider, a premium cider that brings true artisanship and craft to the cider category.

"This is a cider of the rarest character," offers Sean Dennis, Director of Marketing for Brick. "Unlike most ciders, our 100% all-natural Farmhouse Cider is preservative-free and gluten-free and still delivers a full-flavoured, classic juicy apple taste."

"It's really a matter of simply caring more about the end product," adds Bill Henry, Director of Brewing, Quality and Logistics at Brick Brewing. "We've gone a bit old-school here and you can really taste the effort that's gone into it. Made with fresh juice crafted from a select blend of Ontario only hand pressed apples, and then, of course, a fermenting and aging process that's state-of-the-art, yet respects the true farmhouse tradition."

"Unlike most ciders, Seagram Farmhouse Cider is unfiltered and made without adding sugar, usually added to mask harshness and imperfections. Call me old fashioned, but it's crisp and classic, refreshing apple finish, is what a premium cider really ought to be," Mr. Dennis added, proudly.

As an Official Sponsor of the Hamilton Tiger Cats, new Seagram Premium Farmhouse Cider is available at Tim Horton's Field and will hit the shelves of select grocery stores in the coming weeks.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • For further information:
    Sean Dennis
    Director of Marketing
    (519) 742-2732 Ext.142