Wasserman Media Group

November 22, 2010 07:01 ET

Sean Foley, Canada's Most Prominent Golf Instructor, Launches His First Instructional DVD: The Next Generation and Signs With Leading Sports and Entertainment Company Wasserman Media Group

Tips from the World's Hottest Golf Coach Ideal for Every Golfer's Holiday List

TORONTO, ONTARIO--(Marketwire - Nov. 22, 2010) -

Editors Note: There is a photo associated with this press release.

Renowned golf instructor Sean Foley is introducing a new state-of-the-art instructional DVD entitled The Next Generation for golfers of every ability, handicap and interest – and, with its November 22nd release, it is just in time for the holiday season so every player has the potential to work on their game well before the links open next spring.

Produced by Toronto-based Project 10 Productions, the two-disc package uniquely offers consumers The Next Generation on both DVD and Blu-Ray platforms for $34.99. With over 90 minutes of content, it combines the quality of a Masters broadcast with the look and feel of an HBO behind-the-scenes documentary. Foley provides a contemporary approach to coaching and commentary on the most fundamental aspects of the game of golf, while also focusing on unique course management techniques as well as fitness and exercise tips. The Next Generation is available exclusively at www.seanfoleydvd.com.

The Next Generation is released on the heels of Foley joining Wasserman Media Group, a leading sports and entertainment company that represents top athletes, personalities and properties around the world.

"Coming off a busy and exciting season, and anticipating the release of my first DVD, I decided it was time to focus on the business side of my career, and I'm thrilled to join Wasserman Media Group," says Foley. "I have many goals in life and am confident Wasserman can help me and my family to take my career to the next level. I look forward to the opportunities that lie ahead."

"We are extremely fortunate to have a person of Sean's caliber join our client roster," says Chris Armstrong, Vice-President, Management and Director of Wasserman Canada, who will represent Foley at Wasserman. "We truly believe with his dynamic personality, work ethic and innovative approach, Sean will change the face of golf instruction. His new DVD is just the first example of what we are sure will be a series of cutting edge projects from Sean."

Foley has earned his way to the top of the golf world over the last four years by employing his trademark mix of life experience, philosophy, physics, biomechanics and geometry to the golf swings of some of today's best PGA Tour professionals. Through his work with Stephen Ames, Hunter Mahan, and Sean O'Hair, all of whom are featured prominently in The Next Generation, as well as teaching Tiger Woods, Justin Rose and young stars like Jamie Lovemark, Foley has become the game's most sought-after coach and mentor.

"Having worked with Sean for awhile now, I'm thrilled his hard work is paying off," says Hunter Mahan, also represented by Wasserman Media Group. "Just like his coaching style, his instructional DVD is unique and I think a real game-changer in the genre. He has certainly made a huge difference in my career."

While Sean definitely tells it like it is, no DVD has ever really been able to show golf in the same way as The Next Generation. It is a holistic approach to golf instruction that encourages golfers to examine, evaluate and execute their game in both a fun and practical way. Deploying three HD cameras -- a roving JIB, a camera at impact and the PHANTOM X-MO camera tracking a thousand frames per second -- viewers will get a perspective on the game of golf never before available. 

Even prior to launch, The Next Generation did not go unnoticed by golf's most popular and trafficked website. In fact, PGATOUR.COM will today launch seven bonus drills to celebrate the release of the DVD.

Also upcoming is Sean's appearance on the Golf Channel's "The 12 Days of Instruction." Each 30-minute program will highlight tips and techniques from some of the greatest names in golf, including Arnold Palmer, Jack Nicklaus, Gary Player, Greg Norman and Sean Foley. Sean's episode airs December 1st at 7:00pm.

About Sean Foley

Working with some of golf's biggest stars like Mahan, O'Hair, Woods, Ames and Rose, Toronto-born Sean Foley is renowned for his ability to connect with students of all backgrounds. Foley, 36, takes a uniquely scientific approach to instruction, incorporating biomechanics, physics, philosophy and geometry into his teachings. Currently the hottest name in golf instruction, he was featured on the cover of Golf Digest magazine in November 2010 and has been named to their Top-20 instructors under the age of 40. Sean maintains his commitment to the game's future generations as an instructor at Core Junior Golf Academy in Winter Garden, Florida. Visit www.seanfoleydvd.com for more information.

About Wasserman Media Group

Founded in 2002, Wasserman Media Group is a global sports and entertainment company with leadership positions in athlete representation, corporate consulting, properties and media, sales, and action sports/lifestyle. In addition to representing more than 800 athletes in over 20 sports, Wasserman clients include the New York Jets, the New York Giants, T-Mobile, American Express, and Northern Trust. Wasserman is based in Los Angeles and operates in nine cities across the world, including New York, Toronto, London, and Mumbai. For more information please visit www.wmgllc.com.

About Project 10

Project 10 Productions Inc., an independent production company, opened in January 2009, but the passion for sports and the incredible stories it produces began many years ago. Producers Kevin Foley and Andrew Barnsley each have over a decade of experience working in sports and filmed entertainment in Canada. Alongside MLB All-Star Vernon Wells from the Toronto Blue Jays, Project 10 Productions Inc. was created with a singular goal: bring commercials, documentaries, episodic television and feature film content to Canadians in a unique and interesting way. Project 10 was the recipient of a 2010 ProMax Sports Media Marketing Award for their marketing work, and was recently accepted to Telefilm Canada's prestigious Comedy Lab for their first feature film script. For more information please visit: www.project10.ca.

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