LONDON, UNITED KINGDOM--(Marketwired - Jul 26, 2016) - SeanieMac International, Ltd. (OTC PINK: BETS), the UK & Ireland online sports betting and e-gaming operator, has reached an agreement with software development firm OPTIMA for the setup of a new Multichannel Gaming Suite Platform. This deal includes Margin Maker 2 system and the establishment of new web, mobile front end products. Trading is targeted to begin in August.
Shane O'Driscoll, CEO, SeanieMac, said: "The significance of moving from a white-label led operation to licensing our own software is a massive leap forward in our business development and growth strategy. Having our own software licensed from an industry leader allows us to have full control over our own destiny. This now places us firmly in the 'driver's seat' and further accelerates our plans of becoming a premier online bookmaker and industry leader. This sizeable investment in our business infrastructure underscores our commitment for future growth."
Garreth Core, COO, SeanieMac, stated: "We are delighted to announce our new partnership with one of the world's leading sports betting and gaming platform software suppliers, OPTIMA. This is a major corporate development for our business and highlights our strategy to become an industry leader. For SeanieMac, the agreement allows us full flexibility over our business and enables us to offer our customers more value, more opportunities, a superb desktop and mobile user experience."
Jacob Curciel, CEO and founder of Optima, concluded: "We are very excited to have the opportunity to work with SeanieMac for the development of a dedicated full OPTIMA sports betting and e-gaming multichannel suite. Passion and know-how for the sports betting and gaming business is a must-have to be a market leader. SeanieMac's team has demonstrated they score very high on these values.
"At Optima, through the delivery of a turn-key platform, we will ensure our partner has the technology and products to achieve their objective of leading the market while delivering the best and most enjoyable customer experience across all channels."
Optima are a licensed B2B Software Developer of turnkey sports betting and gaming solutions with partners and customers in Europe, Asia, Africa and the Americas. Optima's platform is one of the top software products available worldwide for the web, call center, mobile and retail bookmaking and e-gaming industry.