SOURCE: SeanieMac International Ltd.

April 06, 2016 10:08 ET

SeanieMac Signs Two Major Sponsorship Agreements

HUNTINGTON, NY--(Marketwired - Apr 6, 2016) - Apollobet UK/ SeanieMac (OTC PINK: BETS) is proud to announce to have secured a deal to be an official sponsor of The British Horse Racing Authority (BHA). BHA is recognized as providing the most compelling and attractive racing in the world and seen as the world leader in raceday regulation. 

Being the First and Only of the largest bookmakers in the world to sponsor the BHA establishes ApollobetUK/ SeanieMac front and center to be recognized by the over 6 million racing fans expected to attend the year long events of what is the second largest spectator sport in Great Britain.

The companies also expect to be noticed by millions of broadcast viewers throughout Europe who will see our branding. In turn, ApollobetUK/ SeanieMac will contribute a percentage of its profits to also support and promote British Horse Racing, one of the cornerstones of the British betting industry. 

Gambling on horseraces generates over £3.7 billion for the British economy and ApollobetUK/ SeanieMac is in a great position to profit from the branding awareness. 

In addition to even more exciting news to follow, we have just signed a deal with the prestigious Jockey Club, to sponsor nearly forty full race meetings over the next few months, reaching millions of viewers throughout Europe. Our branding will receive live terrestrial TV coverage along with full coverage on racing UK. The events, broadcast in every betting shop, printed on every news paper and covered by major racing websites such as the Racing Post and SportingLife will each benefit the company by getting unrivaled advertising and branding by our target audience and add to our continually growing online subscribers. 

Shane O'Driscoll, CEO of SeanieMac, said, "After two years since launching our first betting website, we a have set 2016 to achieve some major milestones in launching a new platform, securing key sponsorships and aggressively growing our business. As soon as we file our audited financials for 2015, we will be providing updates and projections for 2016. We think it will be a truly groundbreaking year for us."

About SeanieMac
SeanieMac Limited is an Irish gaming company. It owns and operates www.SeanieMac.com, an online sports and casino wagering web-based platform serving gamblers directly under the brand name SeanieMac.com.

While the site offers wagering for many categories outside of sports, SeanieMac intends to capture the Irish market by initially focusing on the Gaelic Athletics Association (GAA) or Gaelic Games as well as Irish horse racing and soccer. The company's mission is to provide a market-leading, user-friendly website for online gambling, including sports betting and casino gaming (traditional casino, live casino, poker, bingo and interactive skilled games). The Company does not market to U.S. residents and, hereby, specifically discourages them from attempting to access its wagering services.

Safe Harbor Statement

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of SeanieMac International, Ltd. and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements regarding our expectations regarding amounts staked and gross profits and our marketing initiatives. Such risks and uncertainties include, among other things, the uncertainty regarding consumer preferences, a decline in the popularity of our website and competition in the online gambling industry. SeanieMac assumes no obligation and does not intend to update these forward-looking statements.

A further description of risks and uncertainties can be found in SeanieMac International, Ltd.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2014 and in its reports on Form 10-Q and Form 8-K.

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