SOURCE: The Bedford Report

The Bedford Report

November 15, 2010 08:44 ET

Search Engine Market Share Battle Heating Up

The Bedford Report Provides Analyst Research on Google and AOL

NEW YORK, NY--(Marketwire - November 15, 2010) - With the global economy beginning to show some signs of stability, analysts are anticipating an increase in advertising spending. Corporations are committing more and more of their advertising budgets to the Internet, as internet marketing offers notable targeting and data-focused return-on-investment capabilities. In order to gain market share, internet information providers continue to develop new capabilities. The Bedford Report examines the outlook for companies in the Internet Information Providers Industry and provides research reports on Google, Inc. (NASDAQ: GOOG) and AOL, Inc. (NYSE: AOL). Access to the full company reports can be found at:

www.bedfordreport.com/2010-11-GOOG

www.bedfordreport.com/2010-11-AOL

Market share is a stat that gets a lot of publicity in the search engine industry. While Google is the clear cut leader in North America -- presently Google has 66.1% of US market share -- it is a different story in China. iResearch recently released reports claiming that Google accounted for 24.6 percent of China's Internet search-engine market in the third-quarter, dropping from 26.8 percent in the previous quarter. Baidu remains the dominant search engine leader in China, accounting for nearly 73% of Chinese market share according to iResearch. Recently Alibaba -- which is 40% owned my Microsoft and Yahoo -- made a move to challenge Baidu for more market share. Alibaba launched a new Chinese search website aimed at driving traffic to Alibaba's retail website, Taobao.com.

The Bedford Report releases regular market updates on the Internet Information Providers Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us for free at www.bedfordreport.com and get exclusive access to our numerous analyst reports and industry newsletters.

In recent months a potential AOL/Yahoo merger has been one of the hottest rumors in the industry. A recent article from Reuters says that the potential merger is still at a very "early stage" and quotes sources saying that the current structure being considered for a combination would require Yahoo to spin off its stake in China's Alibaba to its shareholders or allow Alibaba to buy that back.

The Bedford Report provides Analyst Research focused on equities that offer growth opportunities, value, and strong potential return. We strive to provide the most up-to-date market activities. We constantly create research reports and newsletters for our members. The Bedford Report has not been compensated by any of the above mentioned publicly traded companies. The Bedford Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at http://www.bedfordreport.com/disclaimer

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