SOURCE: Pizza International

April 17, 2007 09:15 ET

Search Engine, Pizza.Net, Employs Wildfire (Openfire) Instant Messaging to Help Better Serve Clients and Pizza Lovers

DELRAY BEACH, FL -- (MARKET WIRE) -- April 17, 2007 -- Pizza.Net, a subsidiary of Pizza International, Inc. (PINKSHEETS: PZZL) is now using Jive Software's Openfire (, formerly known as Wildfire, instant messaging for better control and security in communicating with remote employees, restaurant clients and consumers who search for and order pizza. Pizza.Net is the sole provider of a nationally hosted solution that facilitates the search and/or ordering of fresh pizza by zip code.

"This is only a small part of the major redevelopment and expansion of the search engine currently in progress," said Tim Simpson, Chief Executive Officer of Pizza International. "Better overall features and an easier experience is what we plan to deliver. When the enhanced site is deployed it will be state-of-the-art as well as the definition of 'user-friendly.'"

Pizza.Net maintains its own IM server that handles millions of users. Adam Reiser, the 44 year old creator of the unique search engine was recently featured in Entrepreneur Magazine and said that the technically savvy company was among the first to integrate open source solutions like this one from Jive Software. He believes that more and more companies will move from public IM services to their own IM networks. is also testing other innovative ways to serve its more than 62,000 pizzerias and restaurants that serve pizza. This includes using instant messaging to answer questions and provide customer service in real time. Pizza lovers will also benefit from the site's current redevelopment and upgrades through simplified searches and enhanced search responses.

Both Pizza International, Inc. and Pizza.Net, Inc. are located in Delray Beach, Florida.


Pizza International, Inc. was formed to answer current and future Internet preferences of families with children, couples, single adults, seniors, students, executives and office personnel seeking quality products and services that are easily accessible. Based on the fact that change is escalating, the company focuses on innovations and necessities capable of keeping up with technology and consumer demands. The company mission is to acquire or create unique Internet enterprises that offer but are not limited to the expedited access to entertainment, food, financial services, travel, learning, news and targeted information, and innovative consumer products through e-commerce. They also will provide a community of services that make Internet communication easier and safer. The first two acquisitions have included www.Pizza.Net, the largest Internet pizza search engine soon to incorporate on-line ordering and, offering custom photo personalized DVD cartoons that put any child in the picture.

Legal Notice Regarding Statements Including Those That are Forward Looking.

The statements in this press release regarding real or implied expectations with regard to the future impact on the company's results from acquisitions or developed properties are forward looking statements and are within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in the above document may also contain "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Although every effort has been made not to include statements that involve risk and uncertainties, that may be the case and such statements are subject to change at any time. There are no anticipated results detailed in the above statements, however, actual results may differ materially from expected or implied results.

Pizza International, Inc.
255 NE 2nd Avenue
Delray Beach, FL. 33444

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