SOURCE: The Bedford Report

The Bedford Report

October 15, 2010 12:35 ET

Search Engine Profits Soar as Advertising Budgets Shift to the Internet

The Bedford Report Provides Analyst Research on Google & Baidu

NEW YORK, NY--(Marketwire - October 15, 2010) - As the global economy begins to stabilize, most anticipate an increase in advertising spending. As internet marketing offers notable targeting and data-focused return-on-investment capabilities, corporations are committing an increasing share of their advertising budgets to the internet. In continuing efforts to make gains in market share, internet information providers have focused on developing new and innovative capabilities. The Bedford Report examines the outlook for companies in the Internet Information Providers Industry and provides research reports on Google, Inc. (NASDAQ: GOOG) and Baidu, Inc. (NASDAQ: BIDU). Access to the full company reports can be found at:

Shares of Google skyrocketed in after hours trading yesterday after the search engine giant reported that third quarter net income rose 32 percent to $2.17 billion, or $6.72 a share, from $1.64 billion, or $5.13 a share, a year earlier. Google said profit increased as businesses spent more on advertising for online consumers. Google's search business showed improvement in the third quarter. The company said paid clicks on ads on Google sites and other sites that run Google ads grew 16 percent over the year-ago quarter and 4 percent from the second quarter. Google continues to dominate the search engine market. In September Google had 66.1% of US market share.

The Bedford Report releases regular market updates on the Internet Information Providers Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us for free at and get exclusive access to our numerous analyst reports and industry newsletters.

Search engine market share in China is a much different story. According to Analysts International, Google's market share slipped to 24.2 percent from 30.9 percent in the previous quarter following the closure of its China based search engine, while Baidu boasts an impressive 70% share of the Chinese search market. Earlier this week, Alibaba, which is 40% owned by Microsoft and Yahoo, made a move to challenge Baidu for more market share. Alibaba launched a new Chinese search website aimed at driving traffic to Alibaba's retail website,

The Bedford Report provides Analyst Research focused on equities that offer growth opportunities, value, and strong potential return. We strive to provide the most up-to-date market activities. We constantly create research reports and newsletters for our members. The Bedford Report has not been compensated by any of the above mentioned publicly traded companies. The Bedford Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at

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