Rugby Canada

Rugby Canada
Guinness

Guinness

August 30, 2007 11:00 ET

Search is Over for a new Canadian Rugby Anthem

Men's national squad presented with official Song & Symbol as show of support from Canadian Rugby Fans

TORONTO, ONTARIO--(Marketwire - Aug. 30, 2007) - Rugby fever is taking Canada by storm as the national men's team heads off to Bordeaux, France to take on the best in the world. Hopes have never been higher for the Canadian squad, which is quietly earning the respect of some of the world's most elite teams. Team Canada has talent, grit, determination - and finally - a song.

Guinness, the official beer and major sponsor of Rugby Canada, received over 100 submissions in its nation-wide "We Need a Song" contest, from Vancouver, Regina, London and St. John's and many spots in between. The winning song, from Clint Harris of Murray Harbour, PEI, proclaims: "When we don our nations colours / in the quest for rugby's crown / we'll be brothers all." To listen to the original submission and see Team Canada singing the Song, fans can visit weneedasong.ca.

Every major rugby nation has a song, one that provides them with that rush of adrenaline and pride just before the match starts, and especially when they hear the fans sing it out in a rousing show of support. New Zealand's battle cry is the "haka" and Scotland's traditional tune of choice is the Flower of Scotland. Team Canada's song, called Brothers All, is all about Canadian ruggers, tried and true, born to ruck and maul.

"Our thanks go out to everyone who submitted a song. It's excellent that we actually have an official song now, to take with us to the World Cup. We've got a song we can sing and know that the fans are behind us," said Derek Daypuck, Rugby Team Canada fullback.

Guinness also commissioned a 2 ft. high wooden sculpture of a muscular arm holding a rugby ball. Known proudly as The Symbol, the sculpture appeared at Rugby Canada events and games across the country, where rugby supporters signed it and had their picture taken with it.

"The best things about sponsoring the Canadian National rugby team this year were the launch of The Symbol and the We Need a Song Contest," said Rauri Twomey, Marketing Director - Guinness. "The response it received was huge - over 100 songs were submitted - and we're really happy that the team are learning the winning song and will take it with them. It really is a gift by the fans, from the fans, to the team and we at Guinness couldn't be more proud."

The Symbol was launched in Vancouver at the UBCOB v Meralomas pre-game before the NA4 Canada East v Canada West match. It then made the rounds of BC, Alberta, Saskatchewan and Manitoba. Next stop was Newfoundland, and the National Championship Festival, where some 900 rugby players representing every province in Canada were able to enjoy it.

Making it across the country in one piece, passing through the hands of many a rugby player, The Symbol emerged unscathed except for a small chip on the corner bruised but not broken, like any rough, tough rugby player after a big match. With signatures and messages carved into the wood by rugby players across the country, it will serve as a poignant message of support for the World Cup team.

This morning The Symbol was presented to the team at their last practice in an official send-off, before they head to Bordeaux, France, and the tournament they've been building, training and waiting for.

"With The Symbol and the new song, Guinness can proudly send the guys to the rugby World Cup in France with the support of their fans behind them," said Twomey.

After a practice where some of the Rugby Canada players quickly learned and sang the song for the first time, Coach Ric Suggit said, "Recording the Song with Guinness here today, and the enthusiasm that the guys put into singing the song really shows that it's starting to gel. That's what we need going across that is what we need to gather momentum, and it is really starting to come together. Our hat goes off to all the Canadians who are getting behind the players."

Canada, ranked 13th in the world, plays its first World Cup match against No. 8 ranked Wales on Sept. 9. Gareth Jenkins, coach of the Welsh team, called the match against Canada a "challenge" and a "huge game" after his team was trounced 34-7 in a warm-up match against the French squad.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in some 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

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