Punch Communications

Punch Communications

December 29, 2010 11:30 ET

Search Market Growth Shows Increasing Breadth of SEO Uptake Says Punch

LONDON, UNITED KINGDOM--(Marketwire - Dec. 29, 2010) - The most recent report from IPA Bellwether shows that marketeers are revising search budgets by up to 9.9% for the next quarter (nma.co.uk, 17 Dec) and predominantly this uptake is due to search marketing becoming more prevalent across a wider spectrum of industries according to PR, social media and SEO agency Punch Communications.

The importance of consistently high rankings in search engines such as Google and Bing should not be underestimated, with Google in particular having become a highly influential factor in determining the online commercial success of websites. Punch has indicated that this isn't just relevant to certain industries, but is applicable across the board. As more and more businesses across diverse industries have come to realise the importance of online traffic in the lead generation process, the amount of spending within the search industry has grown significantly.

The recent announcements that social networking activity can also have an effect on search rankings is also likely to stir interest in the business world. Punch expects to see a large number of businesses that have previously invested their digital marketing efforts in online communities now moving to maximise their visibility in the search market using both social media and SEO activity.

Alex Smith, Account Manager at PR agency Punch, said: "It's no surprise that a rising number of businesses are beginning to take notice of the search market and the additional revenues they could be achieving through it. The commercial value of search engine optimisation has now been proven in numerous cases, and we can say from first hand experience that being number 1 in search engines for the most relevant search terms, has a significant and tangible impact on business success."

For more information regarding Punch's Digital PR, search or indeed social outreach services, please call 01858 411 600, or visit www.punchcomms.com.

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