SOURCE: Magnetic

Magnetic

December 02, 2010 09:54 ET

Search Marketers Power Display Media Buying With Magnetic's New Search Re-Targeting Solution

Self-Service Solution and Pricing Model Designed Exclusively for Search Marketers

NEW YORK, NY--(Marketwire - December 2, 2010) - Magnetic (http://www.magnetic.is), the leader in search re-targeting, today launched a new self-service solution designed to enable all search marketers to easily find valuable search intenders through display media targeting. Magnetic developed this solution to meet the growing demand from search marketers to cross over to display. The solution provides a simple user interface and pricing model that matches how search marketers already create, buy and serve text ads on search engines, and then transforms the process into display media buying.

Magnetic is the first to develop technology that helps agencies, ad networks and demand-side platforms (DSPs) harness the power of search data for display media.

"The promise of search re-targeting is that it extends the relevance and immediacy of search advertising across the web and provides marketers with a way to drive incremental returns from their search campaign investments," said Robert Coolbrith, Research Analyst, ThinkEquity. "Magnetic is an early leader in bringing search re-targeting to display advertising campaigns, and remains at the forefront of innovation with its new self-service solution for search marketers."

Magnetic's self-service interface delivers features and functionality similar to what paid search marketers use today. SEM agencies and in-house search marketers can now create text ads, upload keywords and buy on a pay-per-click (PPC) basis. Marketers can leverage Magnetic's keyword generation and expansion tools and match types that enable targeting of upper funnel keywords, which is a more costly tactic when conducted in traditional paid search. When combining these benefits with low cost PPC pricing in display media, search marketers working with Magnetic can experience higher ROI and conversions.

Paid search advertising is one of the most effective forms of marketing, generating more than $20 billion in revenue according to industry analysts. However, challenges are driving search marketers to explore alternatives such as search re-targeting. Magnetic's technology for search marketers offers added benefits that are not available in paid search:

  • Reduced PPC cost, where display media costs are generally flat regardless of user search history
  • Conquesting allows marketers to target competitor-related keywords at a competitive price
  • Branding, allowing companies to target broader sets of keywords that reach audiences who may be ready to buy at a later point
  • Creative flexibility to go beyond text and use a variety of visual elements to engage audiences

"As Magnetic marches toward a next generation search marketplace, we are taking fragmented sources of media and fragmented sources of search and bringing them together," said Josh Shatkin-Margolis, CEO of Magnetic. "We continue to sign on search advertisers as we bring this technology to the market. We are proud of the technology we developed to help marketers find the right correlation between context and prior search activity."

Magnetic has grown rapidly by rolling out new solutions with best-in-class partners to bring the power of search to display advertising. Magnetic provides ad agencies with search re-targeting capabilities through a quick and easy insertion order. Most recently, the company announced a search re-targeting solution with dynamic ad creative elements for large retailers. With its new self-service interface, Magnetic is making search re-targeting easy for any marketer.

About Magnetic:
Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 300 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance. Magnetic's advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 100 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Charles River Ventures, Ron Conway, NYC Investment Fund, Roger Ehrenberg of IA Capital, Founder Collective and NYC Seed. For more information visit: www.magnetic.is.