SOURCE: McDougall Interactive

September 01, 2011 14:17 ET

Search & Social "Double Whammy" Integrated Marketing Seminar Delivers Smart Thinking for Maximizing Online Strategies From Recognized Experts

BOSTON, MA--(Marketwire - Sep 1, 2011) - Search Marketing expert John McDougall and social media marketing thought leader Paul Gillin present "Search & Social Double Whammy," a one-day immersive, integrated marketing seminar delivering the cost-effective integration of the two most powerful online marketing techniques.

The full day of Internet marketing strategies, how-to's and best practices runs from 8am-5pm, October 11, 2011, Woburn Courtyard by Marriott, 240 Mishawum Road, Woburn, Massachusetts 01801.

Little-Known Secret Unlocks Door To Cost-Effective Web Marketing Strategy

According to John McDougall, McDougall, nationally recognized expert in Search Engine Marking (SEM), "Many people don't realize that SEO and social media are now directly connected. Without social media buzz, search engine rankings will suffer, so creating a strategy that does not just focus on one trend is critical for a cost-effective campaign and high ROI."

Paul Gillin added, "Social media isn't a solution for anything. It's a set of tools. A smart strategy begins with business goals and works backwards to select technologies and tactics that make sense, including both social and traditional media. This seminar delivers the understanding necessary to make integrated marketing strategies really pay off."

Space for "Search & Social Double Whammy" integrated marketing seminar is limited; early-bird registration is $199 USD before September 9 and $299 USD thereafter.

About McDougall Interactive

McDougall Interactive offers SEO-web design / SEO-web development for search engine and or social media marketing. The company is 100% focused on driving traffic to websites. In conjunction with search engine marketing strategies, McDougall Interactive leverages extensive web design and development knowledge for maximum conversions. Visit for more information.

About Paul Gillin

Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He has written four books about social media marketing and online communities. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor.

Contact Information

  • For further information contact:
    Steven Swartz
    978-750-8000 ext 18.
    Email Contact