SOURCE: Muze Inc.

November 18, 2008 16:04 ET

searchMuze 2.0 Launches in UK and Europe

Next Generation Media Information Portal Provides Comprehensive Coverage for Video, Music and Video Game Product Information

NEW YORK, NY and LONDON--(Marketwire - November 18, 2008) - Muze Inc. (http://www.muze.com/), the only independent provider of entertainment information products and discovery services, today announced the launch of searchMuze 2.0, its powerful media information search solution. Completely redesigned with a new look, new features and enhanced capabilities, searchMuze 2.0 provides businesses access to Muze's normalized commercial metadata, streaming audio samples and rich editorial content for video, music and games to inform buying decisions and to support in-store customer service.

"Businesses are bombarded by information from suppliers, making it challenging to determine what will drive buying and revenue objectives," says Janice P. Anderson, Chairman and CEO of Muze. "searchMuze 2.0 enables companies to use one comprehensive source that spans all entertainment mediums for an up-to-date market snapshot on the latest new and pre-release products in video, music and games. It also provides cross selling links so that retailers can plan catalogue promotions and conduct online product merchandising more effectively."

The latest release of searchMuze 2.0 incorporates entertainment product information on Games, which enables companies to learn about upcoming game releases and provides the latest information on more than 3,600 titles across all consoles including screen shots, BBFC and PEGI ratings, annotations and manufacturers descriptions.

In addition to the new Games media information, searchMuze 2.0 provides a broader scope of information for music and video including daily updates to the video, music and games databases to ensure timely product information. A new "products to watch" section provides highlights for key pre-releases in video, music and games up to four weeks in advance.

--  Music -- search biographies, discover related artists and definitive
    albums, use MuzeTunes UK to preview from 1.8 million audio clips available
--  Video -- includes links to similar films, BBFC consumer ratings and
    advice, separate plot and annotation fields and the eagerly anticipated
    addition of MuzeReels film trailers
--  Cross selling links include related music artists and video and game
    links by editorial recommendation, franchise and original/remake
    

Sound Knowledge, a DVD and music retailer, has been using searchMuze since 1998 to support buying decisions and in-store sales. According to Roger Mortimer, Manager, "searchMuze delivers the information that we need on a day-to-day basis to enable our business to operate at the timely level the music buying public demands. Upfront information about prereleases and reliable back catalogue detail is essential to our business, and searchMuze provides all of this and more with almost unfailing accuracy. We find the 'Definitive' listing, often coupled with a useful synopsis, to be a great sales tool. Quite simply, we wouldn't be without searchMuze in store."

searchMuze 2.0 is currently available in the UK and Europe on an annual subscription basis.

About Muze Inc.

Established in 1991, Muze provides solutions to businesses that enable search, discovery, sharing, and purchasing of entertainment products. Our media information products and our sample and discovery services provide the foundation for making all types of entertainment products available on-demand anywhere, anytime, and are used by hundreds of companies worldwide to develop audiences and customers. Our clients range from in-store and online retailers, portals, community sites, and auction sites, to consumer electronics manufacturers and mobile services providers, all of whom rely on Muze's rich entertainment content and digital sample services to support both physical and digital retail commerce. Clients include Yahoo!, eBay, Best Buy, hmv, Blockbuster, Overstock, iLike, Hot Topic, and many others. Muze is based in New York City with operations in North America and the United Kingdom. To learn more, please visit www.muze.com and www.muzeeurope.com.

Contact Information

  • Muze PR, Media, and Analyst Relations
    Lee Ho
    (212) 824-0371
    lho@muze.com