SOURCE: Searchles

Searchles

February 23, 2009 09:15 ET

Searchles Provides Technology for Conversation-Tracking Tag Clouds on WashingtonPost.com

Buzz Map Tag Clouds Let Users Quickly Find Article and Blog Comments, Forum Posts and Live Discussions on Topics Most Relevant to Their Interests

WASHINGTON, DC--(Marketwire - February 23, 2009) - Searchles® -- the intelligent social search and social networking platform that gets smarter every time you use it -- today added an innovative social layer to the partnership with washingtonpost.com in launching a conversation-gauging tag cloud. This social search technology for online media increases user interaction by giving readers the ability to jump into interesting discussions as they track emerging conversational trends in real-time and surface via tag the relevant site-wide user comments on articles and blogs, forum posts and live discussions within the washingtonpost.com community.

The Searchles tag cloud is created and populated in real-time by the concepts extracted from washingtonpost.com user comments, discussion group posts and live discussion feeds. The tags are then linked to a corresponding search results page that aggregates the most recent site-wide user activities related to that particular topic or news theme. Users can either click on a username to jump to a profile page or click on the title of the corresponding article or discussion group to view the content that sparked that conversation.

"Washingtonpost.com is already an industry pioneer in implementing the right social media features to engage their readership and we're excited to play a role in their vision for how the social web will successfully intersect with online media," said Chris Seline, CTO and Founder of Searchles. "Adding to the Related Users widget we launched on their user profile pages last July, this conversational search can boost site-interactivity by sorting through the buzz and identifying for their readers what is being discussed and who is discussing it."

The Searchles Discovery® technology powering the conversational tag cloud is geared towards online publishers, bloggers, and social network sites and priced based on a revenue-share working scenario. Searchles Discovery tools offer a set of customizable solutions for increasing user interaction, realizing full value of site content by using it as a foundation to build and utilize networks of trusted peers, as well as enhancing social search features and capabilities for targeted advertising. This partnership will allow washingtonpost.com to further personalize their online presence and to push forward in transforming traditional media consumption into a genuinely social online experience.

About Searchles

[Search + Circles =] Searchles is a highly scaleable "social search" platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes. The platform is a hybrid, combining aspects of "social bookmarking" and "social networking" technology with analytical "social search" capability to allow for network search.

Network search enables users to discover content with personalized filtering features that include tags and keywords, as well as the ability to apply these same filters to search all postings, groups, friends, or friends' friends based on each user's personal criteria. By analyzing the associations and patterns between trusted people, sources, tags and content, Searchles is able to deliver more precise results while suggesting relevant content and people as well.

The proprietary technology behind Searchles is an evolution of the search engine Dumbfind, developed by veteran search technologist and Searchles' founder and CTO Chris Seline. Both brands are wholly owned by Searchles, Inc., a privately held company based in Washington, D.C. backed by angel investors. http://www.searchles.com

Contact Information

  • Searchles Media Contact:
    Natalya Yassmini
    Searchles, Inc.
    +1.202.903.2413
    nyassmini (at) searchles.com