September 02, 2010 12:04 ET

Sears Offers Incredible Savings This Labor Day When Customers Make "The Big Switch" to Energy Star® Qualified Models

Customers Save on Appliances, Reduce Utility Bills & Help the Environment

HOFFMAN ESTATES, IL--(Marketwire - September 2, 2010) - Sears invites customers to make The Big Switch to ENERGY STAR® qualified appliances this Labor Day weekend and take advantage of incredible savings when they replace their inefficient appliances with ENERGY STAR qualified ones. As the 2010 ENERGY STAR Retail Partner of the Year, Sears' The Big Switch mission is to help families make the switch to five million ENERGY STAR qualified appliances -- which could save each family over $2,500 on their utility bills(1).

Sears' Labor Day event features a deep roster of savings on a number of appliances, including:

-- 30 percent off all ENERGY STAR qualified appliances from Whirlpool®, Samsung® and Maytag®

-- 20 percent off all other ENERGY STAR appliances

-- 15 percent off all other appliances

-- Extra 5 percent off all appliances with a Sears Card

-- Save over $700 on an LG ENERGY STAR qualified washer/dryer pair (28003 / 48003)

"Through The Big Switch program, Sears is committed to helping customers reduce their utility bills and do their part to help the environment," said Doug Moore, president of Home Appliances for Sears. "Given these economic times, our customers are looking for value and to benefit from our Labor Day event. This year will be no different with our everyday best prices guaranteed on all the top brands.

In addition, Sears was the first retail member of the EPA's Responsible Appliance Disposal (RAD) program. Sears asks customers to take the ENERGY STAR Pledge by visiting, where customers can learn more about how they can help reduce their energy and water consumption as well as their overall impact on the environment.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection -- over 4400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models -- that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center -- a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR qualified products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR qualified appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand.


ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR offers businesses and consumers energy-efficient solutions to save energy, money and help protect the environment for future generations. More than 17,000 organizations are ENERGY STAR partners committed to improving the energy efficiency of products, homes, buildings and businesses. For more information about ENERGY STAR, visit or call toll-free 1-888-STAR-YES.

(1) Based on utility savings over five years, associated with replacing the following 10-year-old non-ENERGY STAR qualified products: refrigerator, dishwasher, clothes washer, room air conditioner and water heater, with ENERGY STAR products.

Contact Information

  • Media Contacts:
    Larry Costello
    Sears Holdings Public Relations
    847-286-9036 or 847-346-4514
    Email Contact

    Brad Solomon
    SC Advertising
    Email Contact