SOURCE: Optify


October 22, 2010 19:00 ET

Seattle Business Magazine Names Optify Co-Founder a 2010 Top Innovator

Erez Barak Recognized for Optify's SEO and Social Media Software

SEATTLE, WA--(Marketwire - October 22, 2010) -  Optify (, the leading provider of hosted, enterprise search engine optimization (SEO) and social media software, today announced that Seattle Business magazine recognized the company's co-founder and VP of products, Erez Barak, as a 2010 Top 25 Innovator at an awards ceremony last night at the Hard Rock Café in Seattle. The Top Innovator program is an annual effort to recognize the inventors, entrepreneurs, students and academics that comprise Seattle's business community.

"The Seattle business community epitomizes innovation and it's a privilege to be among such an esteemed group of local entrepreneurs and business leaders," said Erez Barak. "The Optify team remains committed to further innovation that offers companies of all sizes SEO and social media software that boosts their sales and marketing initiatives and drives their bottom line."

According to Seattle Business Magazine, "If it weren't for Barak's vision, web businesses would not be able to enjoy Optify's patented blend of social media marketing, SEO and performance tracking. Thanks to Barak and Optify, web entrepreneurs have a better chance at success."

This award comes on the heels of Optify's $6.1 million Series B round of funding from Triangle Peak Partners, Madrona Venture Group and several prominent angels and industry veterans.

Optify is designed to help business marketers and sales thrive in a real-time, online environment by increasing web traffic, leads and conversion rates through SEO and social media. On average, Optify customers such as Lexis Nexis, Microsoft, Marchex, The St. Petersberg Times, Payscale, AdReady and Varolii, see more than a 300 percent increase in leads and conversion rates, and a more than 100 percent increase in website visits over a four-month period.

Optify's software scales to the needs of a wide range of customer sizes and requirements and is available in four editions, including Free, Professional, Premium and Enterprise. Optify also offers a full-featured 30-day trial. For more pricing information, please visit To learn more about Optify's Real Time Marketing software, check out or visit the company's Marketing and Lead Generation blog.

About Optify
Optify ( enables marketing and sales professionals to generate qualified leads through Web search and social media with easy-to-use, enterprise SEO and Real Time Marketing software. Optify's hosted service allows marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score Web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, e-mail and Web support. For more insights on how to market in real time, visit the Optify Lead Generation Blog at