SOURCE: Metia

Metia

June 24, 2013 11:46 ET

Seattle Children's Hospital Selects Metia for Website Content Strategy

Leading Digital Marketing Agency Engaged to Improve Effectiveness of Site Content and Ensure That the Extensive Website Best Supports Seattle Children's Initiatives

SEATTLE, WA--(Marketwired - Jun 24, 2013) - Today Metia, a leading international marketing agency, announced that it has been selected to perform a thorough site evaluation and develop a long-term web governance strategy for the Seattle Children's  website. Seattle Children's sought an experienced agency with deep content marketing expertise to evaluate the rapidly growing website to better communicate core messages and provide a better content user experience. After participating in a rigorous selection process, Metia was chosen for its overall excellence and its strengths in website content strategy and user experience.

"Seattle Children's was seeking a partner to improve the overall user experience and provide better access to content, while also laying a foundation for future site enhancements and growth. They required an agency with the flexibility and experience to take on this important task with responsiveness and insight," said Andrew Martin, president at Metia. "Our team is excited for the opportunity to apply our skills to deliver a solution that works for Seattle Children's now and well into the future."

Metia offers proven methodologies for developing content and user experience strategies. Its dedicated team of writers, editors, and web producers will review, improve and refresh the website content to ensure that it meets the needs of Seattle Children's and its website users.

Metia will thoroughly review Seattle Children's web content for relevance and alignment with core strategies. At the same time, the agency will create a comprehensive web governance strategy to ensure continued effectiveness as new content is added to the site.

"We look forward to working with the content team and marketing experts at Metia to make our website an even better resource for our patients, their families and other website users," said Margo Whisler, web content strategy manager at Seattle Children's.

About Metia

Marketing leader Metia is headquartered in London, with additional offices in Seattle, New York, Austin, and Singapore. Metia blends a deep understanding of technology with strategy, creative, content, analytics, and optimization. Metia's results-focused marketing solutions are used by brands including Microsoft and AT&T in websites, email, social, digital applications, and other key influencer and customer communication programs. Visit www.metia.com and www.twitter.com/metiaUSA.

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