SEATTLE, WA--(Marketwired - February 26, 2014) - Seattle's Union Gospel Mission (www.ugm.org) is launching an apparel line, "Others Like Us," on March 7th, designed to break down barriers and tell stories that challenge beliefs and humanize our homeless neighbors. It's more than just a fashion statement -- it's a human statement.
We walk by them every day.
Young and old, short and tall, male and female.
Homeless, trapped in poverty -- some, in addiction.
We avoid their neighborhoods, we avoid their corner, we avoid their eye-contact; we avoid them.
We treat them as if they are different from us.
But there is no us and them....
There's only us.
Others Like Us (OLU) is committed to stand with others who are just like us. OLU believes that by telling and understanding their stories, we break down the barriers that keep us separate -- and better understand our own stories.
OLU is a fashion brand -- but it's also an outreach. Featuring a signature logo on casual apparel, T-shirts, hoodies, and accessories are a statement of our fight to restore homeless individuals. Quantities are limited, and every season will feature different colors and styles.
By purchasing and wearing OLU products, consumers will be part of something bigger than just wearing a unique tee shirt or beanie. The sale of OLU merchandise helps financially support the essential work of Seattle's Union Gospel Mission and perhaps more importantly, give people the opportunity to stand with others who are just like us. OLU believes that by telling and understanding their stories, we break down the barriers that keep us separate -- and better understand our own stories.
OLU products can be purchased on March 7th at www.shopOLU.com.
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