SOURCE: Holy Crap Cereal

Holy Crap Cereal

January 15, 2016 15:30 ET

Second Chance Dragons' Den TV Appearance Is a Holy Crap Shocker

GIBSONS, BC--(Marketwired - January 15, 2016) - TV Dragon and Beer Baroness Manjit Minhas made a surprise announcement that she purchased the Holy Crap Cereal Company for $3.6 million on national television during the Dragons' Den Second Chance special on January 6, 2016.

"We were shocked at Manjit's announcement made on the TV show. We have been working with Manjit for over four months on a marketing services contract and this came as a completely unexpected pleasant surprise," said Corin Mullins co-founder of Holy Crap.

"We haven't seen the details and timing of the purchase offer yet, but we don't anticipate any problems as the Minhas Group did extensive due diligence prior to making their national TV announcement," said Brian Mullins CEO Holy Crap.

"Holy Crap's online sales increased 600% the week after appearing on the 10th anniversary Dragons' Den show and are looking at potentially doubling orders from Canadian grocery store chains in the next quarter," Brian added. "We are already training new staff to handle the expected growth."

Holy Crap, the World's Most Amazing Breakfast Cereal, was born in 2009 with plant-based organic ingredients that were safe for people to eat with food allergies. The nutrient dense cereal is now certified organic, gluten-free, and non-GMO Project Verified. It's vegan, high in fibre, protein, and packed with Omegas-3s. Holy Crap, Skinny B, and Holy Crap Plus Gluten Free Oats are now sold in over 2,500 stores, online in Canada, and on US Amazon.

One of the most successful Canadian reality programs, DRAGONS' DEN averaged nearly one million viewers each week during the 2014/15 season, reaching one-third of all Canadians. DRAGONS' DEN is filmed at the CBC Broadcasting Centre in Toronto and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television.

More about Holy Crap Cereal on the Dragons' Den

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