The Second Cup Ltd.
TSX : SCU.UN

June 09, 2010 11:18 ET

Second Cup® Keeps Customers Cool This Summer With Happy Hour Promotion & Satisfaction Guarantee

TORONTO, ONTARIO--(Marketwire - June 9, 2010) - Second Cup (TSX:SCU.UN), Canada's largest specialty coffee café franchisor, today announced that its Happy Hour promotion has been expanded due to popular demand. The Happy Hour special will now run every day of the week through August 2010.

Between the hours of 1:00 – 3:00 p.m., customers can get their favourite 12-ounce Chiller, Second Cup's signature blended frozen beverage, for the promotional price of $2.75. Guests are invited to cool off with their choice of Second Cup's delicious Chiller flavours, including Icepresso®, Chillatte®, Frrrozen Hot Chocolate®, Chai, Matcha Green Tea, Vanilla Yogurt, Strawberry, Superfruit, Mango, and Strawberry Lemonade. Second Cup guarantees that customers will love the frosty beverages, or they will get a new drink free of charge.

"As Canadians, we know how short the summer can be; Happy Hour is Second Cup's way of enabling people to take full advantage and make the most of the summer months," said Kimberly Clark, Vice-President of Marketing for Second Cup. "With 10 Chiller flavours and infinite ways to customize, guests can enjoy something different every day."

Second Cup was founded in 1975 as a shopping mall kiosk that only sold whole bean coffee, and since its inception, has grown to more than 340 cafés across Canada. The Second Cup product line has also grown from simple whole bean coffee to more than 20 premium coffees, specialty beverages, and complementary foods and merchandise items.

Other Second Cup Chiller Fast Facts

  • National Promotion, 12 ounce Chiller $2.75 every day from 1 – 3 pm
  • All Second Cup fruit Chillers are made using real fruit puree. New this summer Strawberry, Superfruit and Mango Chillers
  • Limited time offer flavours; White Tea Açai, Coffee Toffee and Chunky Monkey Chillers
  • Second Cup's Frrrozen Hot Chocolate® has less than 3 grams of fat when made with skim milk
  • In our peak months, Second Cup sells over 13,000 Chillers every day

About Second Cup®

Second Cup® is Canada's largest specialty coffee franchisor and operates more than 340 cafés across Canada. Serving specialty coffee, food, and unique and stylish gift ideas. For more information visit www.secondcup.com.

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