SOURCE: Luma Technologies

Luma Technologies

October 21, 2010 08:30 ET

Second Former Oracle Executive Joins Luma Technologies Board

Loek van den Boog Elected Luma's Board of Directors Chairman

REDWOOD CITY, CA--(Marketwire - October 21, 2010) -  Luma Technologies, a provider of a SaaS platform for on-demand field marketing, today announced that Loek van den Boog was elected as the company's board of directors non-executive chairman. Van den Boog brings with him over 25 years experience in the software industry. As a member of several boards of directors and in numerous CEO roles, he has been instrumental in helping fast-growing companies expand internationally.

Van den Boog has served as interim CEO of Patni Computer Systems Ltd., Cordys B.V., and Meta4, where he led growth and turnaround efforts. He was also General Atlantic Partners Special Advisor, where he supported a series of European and US portfolio companies.

While in several key senior management roles with Oracle Corporation, the company's revenue grew from $13 million to $4.2 billion. In his final position with Oracle, van den Boog was Head of Oracle Europe, Middle East & Africa (EMEA). During his three years in this role, he doubled the staff size and increased the region's revenue from $800 million to $1.5 billion. He joins another former Oracle executive, Mark Israelsen, the former vice president of Global Alliances at Oracle, on Luma Technologies' board of directors.

"Luma is fortunate to add this well-respected and strategic businessman to our board of directors. With his broad experience on multiple boards, as CEO of several companies and in helping to grow Oracle's business in Europe, van den Boog brings experience Luma will leverage as we expand the company internationally and continue to ramp our revenue," said Luma CEO Kristof Vereenooghe. "In addition to being an experienced board member, van den Boog will be an excellent role model and mentor for me as Luma enters a period of accelerated growth."

"I am excited to join Luma in this important phase of the company's development. Luma has great products that create substantial value for customers," said Loek van den Boog. "I believe the company is on its way to taking a leading position in this important market segment. I look forward to working with Kristof and his team in developing the company further."

About Luma Technologies
Founded in 2006, Luma Technologies provides a user-friendly end-to-end SaaS marketing resource management platform that supports field sales and marketing. It enables medium and large companies such as Coca-Cola, Bacardi, InShared, Panesco and others to create personalized marketing materials on-demand, which helps save money and drive sales. Using this solution, companies offer their sales and marketing organizations better support, enhance their marketing flexibility and improve the effectiveness of their campaigns, while still guaranteeing brand consistency. Today, Luma International has offices in Antwerp (Belgium), Rotterdam (The Netherlands), Paris (France) and Redwood Shores (USA).

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