SOURCE: 3M Hong Kong

3M Hong Kong

September 08, 2016 02:41 ET

Secondary School Students in Hong Kong Unleash Their Creativity to Present Scotch® Correction Tape as Road-Paving Machine in Advertisement

Study Shows Over 70% of Secondary School Students Were Satisfied With Its Smooth Application

HONG KONG, CHINA--(Marketwired - Sep 8, 2016) - To demonstrate an unwavering commitment to creativity, 3M encouraged students to dream big by providing them the creative opportunity of a lifetime. Students were given the chance to create an advertisement using Scotch® Correction Tape. To further support and inspire, 3M has adopted the creative ideas from the winning team, provided them the full access to 3M's team of advertising professionals, and fully turn their creative dreams into a reality.

Kong Kit-yee and Xiong Ru-meng, Form 5 talented students from Hotung Secondary School, proved extremely capable in representing their creative ambitions by providing a truly impactful "Road repair in miniature European town" 30-second stop motion animation ad concept. The student's video concept used a thought provoking comparison of correction tape to road-paving machines fixing a miniature European town. In the same way that road-paving machines need to recreate clean, smooth, consistent and important surfaces to be used again and again, the two students showed that 3M's Scotch® Correction Tape had the same importance for the "roads" of their writing, allowing them to write, create and express themselves creatively on the same piece of paper time and time again.

Kit-yee and Ru-meng concluded, "We are most thankful that 3M appreciated and adopted our idea. It's a boost to our confidence and we're glad we were able to provide product insights to 3M!"

Secondary school students in Hong Kong are constantly facing important tests and examinations, and many use correction tape on a daily basis. Understanding this, 3M Hong Kong surveyed over 450 secondary school students to uncover how they felt about using Scotch® Correction Tape. More than 70 percent of students responded that they were satisfied with Scotch® Correction Tapes for their smoothness in application. Its exceptional adhesive quality proves the excellent performance on curve lines, and beats the rivals with its phenomenal durability. The 10-meter tape puts Scotch® Brand Correction Tape several meters longer than leading competitors, meaning for less worries in emergency refill or replacements during important moments such as student exams. The clear dispenser is also an edge over other brands as users can easily check out how much tape left. It is compatible with any cartridge of 4mm, 5mm or 6mm tape in width. The exceptional flexibility allows users to freely match up the dispenser, cartridge and color to fit their personal style & needs. 

Suggested retail price: HK$23 (It's a recommendation from 3M Hong Kong. All sales channels are free to set their selling price)

Where to buy: Office equipment suppliers, bookstores and stationery shops
Enquiry: 2806 6111

30-second video, Making of the ad and student interviews:
High-resolution images:


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About 3M
At 3M, we apply science in collaborative ways to improve lives daily and create the work environment you need. With $30 billion in sales, 3M employs about 89,000 people worldwide and has operations in more than 70 countries. 3M's core strength is applying its 46 distinct technology platforms and serves customers through five business groups including Consumer, Electronics & Energy, Health Care, Industrial and Safety & Graphics. For more information, visit or on Facebook @3M Hong Kong.

Contact Information

  • Contact:
    Angel Cheung
    3M Hong Kong
    +852 2806 6297 / +852 9515 6112
    Email Contact