SOURCE: SecondSpace

June 10, 2008 08:00 ET

SecondSpace Unveils Co-Branded Web Sites With Leading Lifestyle Media Companies Including American Cowboy, Buckmasters, Golf Link, HONOLULU Magazine, Progressive Farmer and SunValleyOnline

625,000 Land and Vacation Home Listings From and Now Promoted to Media Network of More Than 8 Million Readers and Online Visitors

BELLEVUE, WA--(Marketwire - June 10, 2008) - SecondSpace, Inc., the leading online marketplace exclusively focused on second homes and recreational retreats, today announced an innovative new co-branding program, integrating the world's largest selection of resort properties, vacation homes, land for sale and rural retreats into the content-rich Web sites and pages of leading lifestyle publications. First to join are American Cowboy, Buckmasters, Golf Link, HONOLULU Magazine, Progressive Farmer, SunValleyOnline and more than 15 other charter partners (see related press releases on, dated June 10, 2008).

By integrating its flagship and sites with the content and reach of specialized regional and lifestyle-oriented publishers, SecondSpace has created a media network that instantly reaches an audience of more than 8 million affluent buyers with a high interest in destination properties and lifestyle real estate. In turn, these consumers now have access to more than 625,000 second homes, land for sale listings, and amenity community developments listed by more than 100,000 second home REALTORS®, land brokers, resort developers, and international luxury home specialists already participating in the SecondSpace™ network.

"Our co-branded site program has seen strong adoption and even greater results from the moment we formed our first charter partnerships," said Anil H.P. Pereira, founder and CEO of SecondSpace. "Now, through the power of our semantic Web platform, we have seamlessly integrated the world's largest selection of lifestyle properties from and with the rich content and visual imagery of some of the most specialized and engaging sites across the Web."

SecondSpace's co-branded charter partners comprise leading publishers and online media companies across several lifestyle categories, including:

   --  City and Regional Content

          --  HONOLULU Magazine --

          --  CancunCare --

          --  High Plains Journal --

          --  NewWest.Net --

   --  Outdoor Recreation

          --  Golf Link --

          --  Buckmasters --

          --  Gun Hunter Magazine --

          --  Hooked-on-Flies --

          --  Rack magazine --

   --  Land and Rural Retreats

          --  The Land Report --

          --  American Cowboy --

          --  Progressive Farmer --

          --  The Land Journal --

          --  Grain Farmer --

          --  Equipment for the Farm --

          --  U.S. Farmer --

"What impressed us most about, from an outdoorsman's perspective, is the vast amount of property listings our Web site readers have available to them," said Daniel Dye, Buckmasters online editor. "Plus, the search function is second to none. Whether a reader is looking for deer hunting property in Illinois or turkey hunting property in Georgia, those specific listings can be found with ease."

"As America's most widely read Western Lifestyle magazine, American Cowboy reaches an audience of more than 510,000 people each month with a passion for the western lifestyle and everything it has to offer," said Bill Garrels, publisher of American Cowboy. "By integrating close to half a million land and rural properties from into our Web site, we are dramatically increasing the value we bring to our readers as they search for their ideal ranch, acreage or country home."

Through this initiative, SecondSpace has further extended its semantic Web platform to enable partners to launch lifestyle property marketplaces that are uniquely tailored to their Web site visitors (e.g., 'vacation homes for sale,' 'land for sale,' 'golf course homes for sale,' 'Hawaii vacation homes'). Through a simple, "zero cost, zero footprint" integration, partners immediately tap into a significant new stream of organic search traffic, driving incremental page views and increased time spent on their sites. This traffic continues to build over time with some charter partners already experiencing more than a 50 percent lift in monthly visitors to their sites. Highlights of the SecondSpace Co-Branded Partner Program include:

--  Deep, searchable database of more than 625,000 second homes and land
    listings, filtered by region, lifestyle activity and customer segment
--  End-to-end development, design, implementation and hosting on
    SecondSpace's highly scalable semantic Web platform
--  Full partner branding and seamless backlinks and navigation with the
    partner's main site
--  'Automated, co-branded URL indexing' covering millions of search
    queries indexed by all major search engines
--  Integration with existing ad servers and inventory, with 100 percent
    of ad proceeds and media subscription sales attributed to the partner

Second home REALTORS®, land brokers, resort developers, and international luxury home specialists who wish to feature their properties on, or any of SecondSpace's new co-branded Web sites can contact or for details and pricing information.

About SecondSpace

SecondSpace, Inc. ( is an online services company operating a network of highly immersive Web sites that enable people to make the most of the "second home" lifestyle. The company's sites include (, (, and a fast-growing network of international and co-branded sites that connect out-of-region buyers with knowledgeable professionals who have a local presence in thousands of rural and resort communities across the Americas and around the world. SecondSpace's sites are powered by the company's innovative, patent-pending Lifestyle Search & Discovery™ platform. The company is headquartered in Bellevue, Washington, USA and led by a team of internet veterans with backgrounds from, American Express,, IMDb, Microsoft, VeriSign, Trendwest and other leading companies.

Contact Information

  • For all media related inquiries, please contact:

    Minou Nguyen
    (206) 779-4559
    Email Contact


    Steve Stratz
    (206) 300-9134
    Email Contact

    both of Illuminate Public Relations for SecondSpace, Inc.