Old Dutch Snack Foods Ltd.

Old Dutch Snack Foods Ltd.

March 26, 2007 14:00 ET

SECRET'S OUT OF THE BAG: OLD DUTCH MAKES ITS WAY EAST

Ontario, Quebec and Eastern Canada introduced to Western Canada’s snack of choice

Attention: Assignment Editor, Food/Beverage Editor, Lifestyle Editor, News Editor TORONTO, ON, NEWS RELEASE--(CCNMatthews - March 26, 2007) - Old Dutch, one of Canada's most craved snack foods, will soon become available to all Canadians. Old Dutch will be launching their popular Dutch Crunch brand of kettle cooked potato chips, Restaurante and Arriba brand tortilla chips throughout Ontario, Quebec and Eastern Canada starting this month, after 53 years of only being available west of Thunder Bay.

In 2006, Restaurante Multigrain was awarded a People's Choice award for Best New Product in the snack food category, and in 2007 Old Dutch won the Best New Product award for Old Dutch Rip-L Creamy Dill potato chips. Old Dutch Rip-L Creamy Dill potato chips and Dutch Crunch Chipotle Lime kettle chips are also both finalists in the Snack category for the 2006 Canadian Grand Prix New Product Awards, presented by the Canadian Council of Grocery Distributors.

"People who have grown up with Old Dutch see our brand and our windmill as an endorsement of premium quality snack food products," says Scott Kelemen, National Director of Marketing for Old Dutch Foods. "Old Dutch is a Canadian brand icon with a very loyal following. Our commitment to premium quality snacks, innovation, and support of active communities have made Old Dutch Foods a leader in the industry for over 50 years."

Old Dutch is renowned in the snack food industry for never having used hydrogenated oils for its corn or potato chip products, and the company was the first snack food company in Canada to commit to zero trans-fat across whole product lines. Old Dutch Restaurante Premium Tortilla Chips are made with whole white or yellow corn, contain zero trans-fat and are low in saturated fatty acids.

For the time being, Westerners can take heart that not everything Old Dutch that is sacred to them will be shared with everyone else. Some Old Dutch favourites, including the famous Old Dutch twin-pack box, will still only be available in Western Canada.

In-store and point-of-sale displays for Old Dutch will feature Calgary Flames captain Jarome Iginla promoting the fourth-annual Restaurante 'Give Kids a Chance to Play' program. Through the promotion Old Dutch will donate $250,000 to KidSport™, a national non-profit organization providing assistance to disadvantaged kids to participate in organized sports.

In the 'Give Kids a Chance to Play' promotion, Restaurante consumers will have the chance to win a daily prize of a Jarome Iginla Sport Kit valued at $700, including an autographed Easton® Synergy™ hockey stick, a limited edition Iginla poster, an iPod nano and sport sensor kit, and sports apparel. 'For more information please visit: www.olddutchfoods.ca

About Old Dutch
Old Dutch first started in Winnipeg, Manitoba in 1954 as a small potato chip company before achieving great success over the years with staple products such as the twin-pack box of potato chips, and its long list of flavours. Retailers and consumers have come to know Old Dutch for its variety of snack food products and identify the windmill logo as a seal of quality that they can trust.

Old Dutch has promoted active lifestyles for over 50 years through grass-root sponsorships of active community projects in Western Canada. Old Dutch sponsorships have ranged from NHL hockey and CFL football teams to minor sports, dance, charitable events, marathons and other activities.

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For more information:

Alex Mangiola
Pilot PMR for Old Dutch
416-462-0199, ext. 21
alex@pilotpmr.com
IN: FOOD, RETAIL

Contact Information

  • Alex Mangiola, Pilot PMR
    Primary Phone: 416-462-0199 ext. 21
    Secondary Phone: 416-460-3575
    E-mail: alex@pilotpmr.com