SOURCE: Secure Computing

March 25, 2008 09:00 ET

Secure Computing Launches New Product Brands

Branding Initiative Focuses on a Common Identifiable Name and Reinforces Technical Integration Across Product Lines

SAN JOSE, CA--(Marketwire - March 25, 2008) - Secure Computing Corporation (NASDAQ: SCUR), a leading enterprise gateway security provider, today announced the launch of the Company's new set of product brands meant to improve overall awareness of Secure Computing Corporation and the integrated solutions it offers, while introducing fresh new ideas into the corporate and product-line brands. The new branding includes a new corporate logo and company website, simplifies and unifies the look and feel across all products and platforms and communicates important technology characteristics and values.

While Secure Computing has recently accelerated its growth through a series of acquisitions, it has, through these same acquisitions, inherited a number of disparate product naming conventions. After soliciting input from its customers and partners on how best to present its new unified story, the company is renaming its product lines to present a clear, concise set of integrated solutions that all work to highlight the "Secure" brand.

All Secure products now fall under a common nomenclature that emphasizes the integration done across all products and the fact that they are part of the "Secure" product family. The main product lines have been renamed as follows:

--  IronMail is now "Secure Mail"
--  Webwasher is now "Secure Web"
--  Sidewinder is now "Secure Firewall"
--  SafeWord is now "Secure SafeWord®"
--  SnapGear is now "Secure SnapGear®"
    

"Aurora started as a channel partner selling IronMail and soon identified a growth opportunity. By taking on new Secure products such as Webwasher and Sidewinder, we now have a wide range of security solutions for our customers, greatly expanding our business. As part of our sales process Aurora was involved in a significant amount of product education, overcoming the confusion from all these differently named products," said Phillip de Souza, CEO, Aurora Enterprises. "This new strategy is spot on, because it reinforces the technical integration of Secure products with a unified brand and a clearly articulated marketing message."

To efficiently execute this, the company will implement an immediate roll-out of new product names while also connecting them with the previous names on the corporate Website and in product documentation. For example, when discussing the "Secure Firewall," the company will leave a single reference to the "Sidewinder" solution. Thereby, simultaneously leveraging old-brand familiarity and attaining new brand acceptance, while drawing a bridge between the two, and at the same time avoiding any disruption of business.

"Secure Computing has recently executed a series of strategic acquisitions, through which it inherited a number of disparate product names that may be confusing to customers," said Charles Kolodgy, research director, Secure Content and Threat Management Products at IDC. "Across the company's entire product line, the new names launched this week present a clear, concise set of integrated solutions that work to highlight the 'Secure' brand. IDC has itself begun to highlight Network, Web, Messaging, and Endpoint security as being the way customers view their security needs. These new names -- as they are strategically implemented -- will help customers to better understand the objectives and benefits of each of the company's product lines, and at the same time underscore and help to build the Secure Computing brand."

About Secure Computing Corporation

Secure Computing Corporation (NASDAQ: SCUR), a leading provider of enterprise gateway security, delivers a comprehensive set of solutions that help customers protect their critical Web, email and network assets. Over half the Fortune 50 and Fortune 500 are part of our more than 22,000 global customers, supported by a worldwide network of more than 2,000 partners. The company is headquartered in San Jose, Calif., and has offices worldwide. For more information, see http://www.securecomputing.com.

This press release contains forward-looking statements relating to the anticipated Secure Computing branding initiative, and the expected benefits of such initiative and use of Secure Computing's security solutions, and such statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are delays in product development, undetected software errors or bugs, competitive pressures, technical difficulties, changes in customer requirements, general economic conditions and the risk factors detailed from time to time in Secure Computing's periodic reports and registration statements filed with the Securities and Exchange Commission.

Contact Information

  • Contacts:

    Ally Zwahlen
    Secure Computing Corporation
    925-288-4175
    Email Contact

    Paula Dunne
    Contos Dunne Communications LLC
    408-776-1400; 408-893-8750 cell
    Email Contact