SOURCE: Security First International Holdings, Inc.

October 23, 2012 08:30 ET

Security First International Holdings, Inc. (PINKSHEETS: SCFR) Enriches Company Asset Pool With "M-Cash" Registered Trademark Application

LAS VEGAS, NV--(Marketwire - Oct 23, 2012) - Security First International Holdings, Inc. (PINKSHEETS: SCFR) announced today the recent application of the trademark for the sole use of the name "M-Cash."

Security First International Holdings, Inc. is excited about the recent application of the company trademark "M-Cash," anticipating a great brand position in the mobile payment market for goods and services, which is expected to exceed $300B globally by 2013, according to Juniper Research.

"Mobile payment online is fairly well-established, but what has really pushed the technology mainstream is the success of smart phones and the leverage of direct carrier billing. The 'M-Cash' processing service is intended to combine Google Android devices, direct carrier billing and prepaid reloadable cards through a mobile application. This will enable consumers globally to leverage buying power in a form of conventional credit for which they may otherwise not be privileged," says Brian Fowler, President.

Mobile payment solutions have been deployed as a means of extending financial services to the community known as the unbanked or underbanked, which is estimated to be as much as 50% of the world's adult population.

"We believe 'M-Cash' will capitalize on how easy it is to use a mobile phone as a pre-paid reloadable card funding mechanism. We plan on marginalizing the need for consumers to require established credit or cash to shop using these cards," says Teresa Ambroz, CEO.

About Security First International Holdings, Inc. (SCFR.PK)
Security First International Holdings, Inc. (PINKSHEETS: SCFR) creates innovative possibilities that extend financial services to consumers globally through a mobile technology that works in conjunction with Android devices, direct carrier billing and prepaid reloadable cards. The company's M-Cash processing service is a convenient way for consumers to securely fund prepaid reloadable cards with an Android mobile device. Security First International Holdings, Inc. is re-defining the conventional application of funding sources for prepaid reloadable cards. Card holders can purchase incremental denominations through direct carrier billing which is applied as cash to the card for use and as a means of conventional credit to which they may otherwise not be privileged. 

More information about Security First International Holdings, Inc. (PINKSHEETS: SCFR) is available at: www.scfrinc.com 

FORWARD-LOOKING DISCLAIMER
This press release may contain forward-looking statements, including statements about the business plan and prospective financial condition of Security First International Holdings, Inc. The forward-looking statements are subject to risks and uncertainties, including that the parties may not complete the transaction or that when completed, the transaction might be different than presently contemplated. Readers should not place undue reliance on the forward-looking statements. Security First International Holdings, Inc. does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. In addition, any forward-looking statements regarding expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: whether Security First International Holdings, Inc. can successfully execute its operating plan; its ability to integrate acquired companies and technology; its ability to retain key employees; its ability to successfully combine product offerings and customer acceptance of combined products; general market conditions; and whether Security First International Holdings, Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

©2012 Security First International Holdings, Inc. (SCFR). The information contained herein is subject to change without notice. The only warranties for SCFR products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. SCFR shall not be liable for technical or editorial errors or omissions contained herein.

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