SOURCE: Sedona Yoga Festival

November 01, 2013 07:00 ET

Sedona Yoga Festival Offers a More Spiritual Approach to the Growing Trend of Yoga Destination Vacations

SEDONA, AZ--(Marketwired - November 01, 2013) - When you leave the corporate world and take up residence in a town among the breathtaking red scenery of northern Arizona, you can't help but want everyone around you to be similarly inspired.

It took years for Marc Titus to shed the typical American life of work and material possession for higher consciousness. The same goes for his wife, Heather, who grew up in a prominent political family (U.S. Sen. Bernie Sanders (I-Vt.) is her stepfather), and spent years in the hubbub of New York City.

Together, the Tituses are building a conscious business, offering as products/services higher awareness and awakening through Sedona Yoga Festival, their brainchild that is billed as a consciousness evolution conference in its 2nd year. Their goal is to reach masses of people and inspire them toward a life of ideals that align with the ancient practice of yoga -- while having a great time among a community of like-minded folks.

Like most entrepreneurs, the Tituses are thinking big. They're also thinking small. The Tituses tithe 10% -- earmarking $1 out of every $10 to be invested into the local community and the yoga community supporting non-profits and service-related projects.

Sure, they could inspire people one by one in a small yoga studio in the Sedona hills, and in their daily lives, they do this in many ways. But as a business, they believe their reach and impact is powerful and far-reaching -- building international brand awareness by producing a sophisticated festival that attracts thousands, part of a new business model in the western yoga world.

Some 20.4 million Americans practice yoga, a 29 percent increase between 2008 and 2012. Fitness clubs, studios and yoga practitioners have increased spending on yoga classes and products, including equipment, clothing, vacations, and media, to $10.3 billion a year, nearly double what it was in 2008.

Among all this energy, yoga festivals are a growing trend, combining top instructors, live music and beautiful surroundings for an experience that cements a person's commitment to yoga. Inspired by the first music festival in 1969 in Bethel, New York, yoga festivals differ in key ways from hard-core music festival -- no mind-numbing drugs to facilitate a high but rather a focus on the "natural high" yoga offers.

Yoga festivals, part of a growing trend called destination yoga, are big business, commerce interwoven with resident bliss.

The combination of movement, music, mindfulness, peace, community and giving back fits with the current trend of rebellion against an American way of life that includes war, recession, financial highs and lows, political craziness, obesity and a general lack of concern for the greater good.

"Our modern experience has us in a situation where we are always doing something, always needing to do more, always striving," says Marc Titus. "Yoga puts everything in perspective and shows us what is worth our energies, and what is not. That's worth investing in -- it's more valuable than I think anything else we could devote time or energy to."

Sedona itself has a lot to offer. A magically beautiful landscape less than two hours north of Phoenix, "Red Rock Country" has hiking, arts and culture, history and archaeology and a spiritual landscape that beckons seekers from around the world. Particular points are known as energy vortexes where people can connect with a higher energy just by being among the natural setting.

As a destination, Sedona is a prime vacation spot or quick getaway perfect for personal exploration and rediscovery. That the festival features a collaboration of many local businesses for an ultimate Sedona experience is a key selling point.

In its second year, Sedona Yoga Festival is a four-day celebration, February 6-10, 2014, of the healing and elevating practices of yoga, meditation and more in the spiritual landscape of Sedona, Arizona. Tagged, "a consciousness evolution conference," Sedona Yoga Festival service commitment this year is to yoga for veterans, in collaboration with the Give Back Yoga Foundation.

With a focus on expanding consciousness through yoga, meditation, music and other related practices, the Sedona Yoga Festival is held in the heart of Sedona, Arizona, an amazing red rock landscape known for its regenerative effects, deep spirituality and vortex energy. Created by Marc and Heather Titus, SYF2014 offers four days of study, practice, reflection and play for open-minded individuals from all over the world. More than 150 classes, concerts and workshops offer in-depth study in an intimate setting and are perfect for long-time yogis as well as people interested in trying yoga for the first time. Learn more at SedonaYogaFestival.com.

Created by Marc and Heather Titus, SYF2014 offers four days of study, practice, reflection and play for open-minded individuals from all over the world. More than 150 classes, concerts and workshops offer in-depth study in an intimate setting and are perfect for long-time yogis as well as people interested in trying yoga for the first time. Learn more at SedonaYogaFestival.com.

Story Angles:

  • The business of yoga
  • Yoga festivals as a business trend story
  • The business of awakening, awareness, raising consciousness

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