SOURCE: Seduka


February 19, 2015 14:21 ET

Seduka LLC Refutes Allegations of RPX Activewear Trademark Infringement of TRB's RBX

Declatory Judgement Sought That TRB Infringement Claims Are Baseless

NEW YORK, NY--(Marketwired - Feb 19, 2015) - Today, leading fashion business Seduka LLC has sought through court judgment to refute the claim by baby wear producer TRB Acquisitions LLC that its sportswear brand RPX Activewear ("R(P)R=X") has infringed in any way the trademark of TRB known as "RBX".

In 2012, Seduka LLC's parent, the H Group, decided to build off the success of its Repair clothing brand a new activewear brand which took the consonant letters from the word repair and added a letter X to signify exertion plus presenting the letters as a formula to enhance the already distinctive brand identity.

TRB's brand RBX has an alternative trademarked brand identity, registration documents describe the brand precisely as, "The mark consists of the letters 'RBX' below lines slanted to the right and lines slanted to the left." It could be suggested that the visualization of the RBX logo bears a striking resemblance to a merging of the former brand identity of Reebok International and Adidas.

In early 2014 Seduka LLC was first contacted by TRB requesting that all trading of the R(P)R=X brand cease, that all garments be physically destroyed and compensation be paid on the basis of trademark infringement. While Seduka LLC sought to co-exist, TRB within the last two months has renewed its pressure making further outrageous demands.

Senior management at Seduka LLC are keen to see a judgement on the issues of trademark infringement as the aggressive actions by TRB are threatening to damage the activities of Seduka and the market success of their R(P)R=X brand. 

Seduka LLC President Joe Dahan commented on the situation, "In a highly competitive activewear market it is regrettable that a company such as TRB, who themselves seem to be drawing heavily on the established brand identity of globally recognizable sportswear brands, are adopting inappropriate business practices to attack a brand which has no discernable DNA connection to the R(P)R=X brand."

About Seduka: Seduka LLC is an established New York based company specializing in the design, manufacture and retail of apparel such as outerwear, denims, shirts, t-shirts, knits and active wear to consumers and major retailers since 2007. Seduka is the creator of well known clothing labels Seduka Jeans, Lotto Sport and Repair Design. For more information please visit or

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