MADD Canada

MADD Canada

April 29, 2009 06:01 ET

See a driver you suspect is impaired? Call 911 to report it.

MADD Canada’s Campaign 911 tells Canadians how to spot impaired drivers and how to report them to police.

Attention: Assignment Editor, City Editor, News Editor OAKVILLE, ONTARIO, MEDIA RELEASE--(Marketwire - April 29, 2009) - With summer vacations just a few weeks away, Canada's roads and highways are about to get much busier. MADD Canada's annual Campaign 911 is urging Canadians to join the effort to keep roads safe by calling 911 to report suspected impaired drivers. The national campaign launches across the country today, with a special kick-off event taking place in Toronto.

"We all have a role to play in keeping our roads safe," says Margaret Miller, MADD Canada's Volunteer National President. "Calling 911 if we see a suspected impaired driver is a critical way to assist police in getting impaired drivers off our roads."

On average, 4 Canadians are killed and 207 are injured every day as a result of impaired driving. "Every emergency call may save a life or prevent an injury," says Mrs. Miller. "If we all remain vigilant about reporting impaired driving, imagine the impact we will have."

Campaign 911 gives the public an opportunity to play a vital role in their own safety by alerting police to incidents of suspected impaired driving. Through signs, billboards, public service announcements and other materials, Campaign 911 provides the public with information on the possible signs of an impaired driver, tips on what to do and safety reminders.

Effective 911 programs increase arrest rates for impaired driving by 30%, on average. "We are seeing more and more incidents where police are stopping impaired drivers thanks to calls from citizens," says Mrs. Miller.

Today's kick-off event takes place at 11 a.m. at John St. and Richmond St. in downtown Toronto. MADD Canada will be joined by special guest Toronto Police Chief William Blair for an opening ceremony followed by a sobriety checkpoint run by the Toronto Police Service.

Across the country, more than 100 MADD Canada Chapters and Community Leaders will join with their local police and other partners to raise awareness of the campaign and spread the message to report suspected impaired drivers.

Campaign 911 has steadily gained momentum since its inaugural launch in 2007, thanks in large part to the cooperation of the Canadian Association of Chiefs of Police, the Canadian Police Association and the Canadian Association of Police Boards, as well as police and community leaders across the country. MADD Canada is especially pleased to highlight the contributions of all police services. Without the involvement of police at the local levels, Campaign 911 could not exist.

Proud Title Sponsor of Campaign 911 is #TAXI. #TAXI's commitment to safe and responsible behaviour on and off the roads make them a natural partner of MADD Canada. The company provides a fast and convenient service which allows individuals to call #TAXI (# 8-2-9-4) from their cell phone to be connected to the first available taxi company or the taxi company of their choice, 24 hours a day, seven days a week, anywhere in Canada.

"We are proud to support this effort to encourage Canadians to take responsibility and assist police in keeping our roads safe," says Michael Sachter, V.P. Marketing of CellWand Communications, the creator of #TAXI. "By educating the public about the possible signs of an impaired driver, we are effectively putting thousands more eyes on the road to report cases of suspected impaired driving and prevent needless tragedies."

There is never any reason for someone to drive after drinking, says Mrs. Miller. "Plan ahead, arrange a designated driver or use services such as #TAXI which provide a fast and safe alternative."

MADD Canada's other major sponsors of Campaign 911 are: Official Sponsor Allstate Insurance Company of Canada; and Corporate Supporter New Brunswick Liquor Corporation.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. As the pre-eminent voice for impaired driving victims, MADD Canada includes not only mothers, but fathers, siblings, friends, business professionals, experts in the impaired driving field, concerned citizens and young people who want to make a difference in the fight against impaired driving. If you need help or would like to join our mission, call MADD Canada today at 1-800-665-6233.
/For further information: Visit, or, or call:
Margaret Miller, MADD Canada Volunteer National President: (902) 758-5328
Michael Sachter, CellWand Communications Inc. (#TAXI) V.P. Marketing: 416-704-5007

Contact Information

  • Margaret Miller, Volunteer National President, MADD Canada
    Primary Phone: 902-758-5328