SOURCE: SeeChange Health

SeeChange Health

September 13, 2011 13:16 ET

SeeChange Health Launches New Insurance Product in California

Policy Holders Get Financial Rewards for Taking Pro-Active Wellness Steps

SAN FRANCISCO, CA--(Marketwire - Sep 13, 2011) - Swimming against a tide of insurance companies that are retrenching in face of health care reform, SeeChange Health ( has launched a new group health insurance product that offers customers two of the most important advancements included in health care reform: increased access to preventive care and incentives to encourage healthy behavior.

Unlike standard health insurance or wellness programs that offer gym memberships, SeeChange Health is engaging its enrolled individuals in proactive health management, focusing on early detection of chronic conditions. Financial incentives include providing up to $1,000 credit to a Health Incentive Account and/or reducing total out-of-pocket exposure if they and their spouse simply take three steps: see their doctor for a preventive exam, take a basic lab test, and fill out a health questionnaire.

"We are offering these incentives because frankly they will save lives, keep enrollees healthier and keep their health insurance more affordable," said Martin Watson, SeeChange Health's chief executive officer. "For example, breast cancer is on the rise. The American Cancer Society statistics gauge the average treatment cost for early stage breast cancer at $16,000 annually. Late stage treatment for the same disease averages $108,000 annually, with the patient enduring ongoing medical treatment as well as tragically higher risk outcomes. Our Health Actions program does everything possible to help the people we cover avoid the advancement of these serious illnesses."

One recent, and more notable, customer is California's former state insurance commissioner and 2010 gubernatorial candidate Steve Poizner, who just signed his company's workforce up with SeeChange Health. Poizner, who demonstrated a keen acumen with health coverage costs in his former state role, commented, "Keeping your company's employees healthy while taking real steps to control health costs is the best way for businesses today to get the upper hand on this growing cost factor. Our new company, Encore Career Institute, is partnering with UCLA to help redefine education through innovative online technology and we wanted a healthcare provider with similar plans for redefining common healthcare practices through innovation. SeeChange Health's plans match perfectly with Encore because they utilize a new approach to a longstanding system, all while keeping down the cost to the consumer." Poizner is the CEO of Encore Career Institute, a new online educational company for baby boomers based in Los Gatos, Calif.

The insurer's unique and innovative approach to health insurance is enabled by proprietary technologies that combine value-based benefit designs, robust data analytics and an interactive personal health record to consistently improve the health profile of individuals. Preventive health actions are assigned and tracked at an individual level. Individuals with disease states such as pre-diabetes, diabetes, asthma and heart disease receive specific health actions based on their medical conditions. As many large employers can attest, this focus on personal health management leads to a healthier workforce, lower health care costs and more stable premiums over time.

SeeChange Health is offering these value-based plans to businesses with 2-200 or more employees in major markets throughout California -- and will be available everywhere in California on October 1. The health plan is supported by a network of more than 50,000 primary care physicians, 90,000 medical specialists and nearly 500 hospitals throughout the state.

SeeChange Health is headquartered at 201 Mission Street, Suite 1310, San Francisco, Calif. 94105; 888-214-5480. For more information, go to

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