SOURCE: marcus evans

marcus evans

November 19, 2013 15:43 ET

Seeding an Employer Brand Cultivated by Your Employees and Talent Candidates

Heads of Talent Acquisition, Employer Branding and Recruiting Sharing Best Practices and Lessons Learned at the marcus evans Strategic Recruiting and Employer Branding Canada 2014 Conference

TORONTO, ON--(Marketwired - Nov 19, 2013) - marcus evans, the world's largest event management group, will host the Strategic Recruiting and Employer Branding Canada 2014 Conference, February 24-26, 2014 in Toronto, ON. Twenty leading experts will provide insights on enhancing the employer brand to attract passive, mid-career talent and instilling a strategic recruitment practice that realizes the push and pull effect recruitment has on the bigger picture of the organization's growth.

In today's professional landscape, top talent hold the reigns to their career paths. They decide the company they want to work for based on perceived employer brand and company culture. If they're discontent, they'll go somewhere else. Add to this the dissemination of the "Boomer" generation and onset of mostly under-qualified millennial talent, it's more important than ever for organizations to build a strong strategic recruiting practice and keen employer brand to fill important roles with skilled hires throughout all business units.

In addressing these central issues, the Strategic Recruiting and Employer Branding Canada 2014 Conference will explore proven and emerging strategies for finding, targeting, and acquiring top talent. The delegation will be taken beyond traditionally passive talent acquisition practices to a fully integrated platform deployed across the enterprise to discover leading edge processes and repeatable methodologies for strategic talent acquisition that successfully utilizes employer branding.

Heads of Talent Acquisition, Employer Branding and Recruiting will share best practices to:

  • Utilize employee talent acquisition champions and success stories in the delivery of the Employee Value Propositions to diverse talent pools
  • Engage Top Talent across the communication channels where they live
  • Design a positive candidate experience across all recruitment touch points that promulgate the Employee Value Proposition
  • Organize HR Partner Driven relationships across all businesses to monitor, report, and deliver a successful talent acquisition practice
  • Articulate an Employee Value Proposition and Employer Brand that resonates with Top Talent across diverse digital channels
  • Optimize innovative employee referral programs to boost a proven, cost effective source of "good" hires
  • Define collaboration strategies to link workforce planning and strategic recruitment practices
  • Shape the employer brand to attract passive mid-career talent
  • Align an employer brand to accommodate diverse global cultures across current employees and potential talent pools
  • Quantify quality of hire reporting to measure success of the talent acquisition practice while identifying qualified talent pools

For more information on this conference or to get a complete list of speakers or sessions, please visit or email Tyler Kelch,

About marcus evans

marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers. Our global reach is utilized to attract over 30,000 speakers annually, ensuring niche focused subject matter presented directly by practitioners and a diversity of information to assist our clients in adopting best practice in all business disciplines.

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