SOURCE: Seeds of Change


March 31, 2011 08:05 ET

SEEDS OF CHANGE® Partners With Celeb Chef Rick Bayless in an Effort to Inspire People Across the Country to Grow Fresh Organic Food

Organic Seed & Food Company Will Give Away 100 Million Seeds Through the "Sowing Millions Project"

NEW YORK, NY--(Marketwire - March 31, 2011) - From rural areas to urban communities, home and community gardens are sprouting up all over the country. In fact, a recent survey from the National Gardening Association found that food gardening in the U.S. is on the rise as more Americans are recognizing the benefits of growing their own produce.

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This year, Rick Bayless & SEEDS OF CHANGE® are making it easy to get your hands on organic seeds through the "Sowing Millions Project." To celebrate the launch of this national campaign Rick Bayless -- renowned celebrity chef, Bravo's Top Chef Master and organic gardener -- is hosting a unique, hands-on educational event on Wednesday, March 30th, in an East Harlem, NY community garden to encourage people to grow their own fresh organic food -- either at home or in their local community gardens. Bayless, an award-winning restaurateur, supports the SEEDS OF CHANGE® program, which is giving away 100 million seeds to people nationwide in support of organic growing and eating.

Video Package includes:

  • Footage of Rick Bayless and NYRP (New York Restoration Project) representative leading a gardening "how to" demo including ways to use garden fresh ingredients in your cooking
  • Footage of New York community members (and children) planting seeds in local garden in East Harlem, NY
  • Footage of exclusive SEEDS OF CHANGE® recipes by Rick Bayless
  • Soundbites from Celeb Chef Rick Bayless
  • Soundbites from Tricia Lang- Mars Foods U.S., SEEDS OF CHANGE® marketing manager
  • Soundbites from Jimmy Owens- New York Restoration Project 

Contact Information

  • Contact:
    Shannon McGovern
    T: 312-929-0510
    E: Email Contact