SOURCE: Seegrid Corp.

March 25, 2008 07:00 ET

Seegrid Corporation Appoints Senior Management Team for Newly Launched Industrial Mobile Robotics (IMR) Company

Mitchell Weiss Joins as Chief Operating Officer; Greg Cronin as Executive Vice President

PITTSBURGH, PA--(Marketwire - March 25, 2008) - Seegrid Corporation (, the premier provider of vision-guided mobile robots for the material handling industry, today announced the appointment of robotics industry veteran Mitchell Weiss as Chief Operating Officer and supply chain industry veteran Greg Cronin as Executive Vice President.

"With Seegrid's fast growth trajectory, it's important that we bring on talented professionals, including these top-notch executives, who help us continually add to our growth," said Scott Friedman, Seegrid co-founder and CEO. "Both Mitchell Weiss and Greg Cronin have the breadth and depth of experience to help us scale our organization and advance strategic elements of our business. Mitchell and Greg's superior engineering and sales and marketing expertise, respectively, will contribute significantly to Seegrid's continued success. I am very excited about where we can take the company with this team."

Weiss, who oversees engineering and manufacturing at Seegrid's Lowell, Mass., facility joined the company from Brooks Automation where he was the CTO. He came to Brooks after the strategic merger of Brooks with PRI Automation. At PRI Weiss served as CTO and VP of Strategy/Technology, overseeing growth from $20M to $450M in annual revenues between 1994 and 2002. Weiss also was President and Founder of ProgramMation Inc., and Co-Founder and Chief Engineer of United States Robots.

Weiss is the co-author of "Industrial Robotics: Technology, Programming and Applications," 1986. He holds 16 patents and several academic and industry awards including Industry Week's Top 50 R&D professionals.

Weiss has an SB from the Massachusetts Institute of Technology and a Graduate Certificate in IP from Northeastern University.

Cronin joined Seegrid from Descartes Systems Group where he was an Executive Vice President, responsible for the company's sales, marketing, international field services and customer relations. Cronin was the founder, CEO and board member of TrenStar, Inc. where he created the industry's first "mobile asset management" company with revenue growth from less than $1 million in 2001 to more than $60 million in 2005. He was also the founder, chairman of the board and CEO of Viewlocity, Inc. where he guided the creation of the Supply Chain Event Management (SCEM) technology area including "Supply Chain Visibility."

Cronin was a pioneer in the Warehouse Management System (WMS) industry and was the first to integrate WMS with Transportation Management Systems, Labor Management Systems, Slotting and Pick Optimization Systems, creating one solution. He was formerly the Executive Vice President and board member of Manhattan Associates where he helped direct the company into the leadership position in the industry. Prior to Manhattan, Cronin was formerly President and COO for McHugh Freeman & Associates (now Red Prairie), at that time the leader in the Warehouse Management System and the warehouse automation space. He has a strong operational background with more than 14 years of experience in international logistics and material handling operations business based on roles within Mitsui & Company and Todd Logistics International, a third-party logistics (3PL) company.

Cronin has a BS in Business Administration from Manhattan College.

About Seegrid Corporation

Seegrid ( brings a new class of affordable industrial mobile robots to the material handling industry that operate reliably and safely in dynamic warehouse, distribution and manufacturing environments. Seegrid's robots differ from today's AGVs (Automated Guided Vehicles) in that the company's IMR technology is the first to provide early-stage capabilities of autonomous robot behavior with Sense, Move, Analyze, Interact and Repeat capabilities. The result -- AGV-like competence but with greater flexibility at a considerably lower cost. IMR-enabled robots provide WalkThroughThenWork™ capabilities, providing an operator with the ability to simply and easily instruct the robot along a desired path, adding behaviors such as horns and stop stations, usually in minutes. Seegrid robots literally come straight off the truck, an operator quickly inputs the path and the robot is immediately productive.

Contact Information

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