April 06, 2011 15:00 ET

Seeing Is Believing: Data Tells Big, Beautiful Stories With -- Launched Today

Leading Silicon Valley Investors Support Data Visualization Launch at 500 Startups Demo Day

MOUNTAIN VIEW, CA--(Marketwire - April 6, 2011) - (, the new Silicon Valley-based platform that showcases the diversity and beauty of visualizations, connecting creators with audiences and publishers with content, announced today that it has raised $400,000 in Seed financing led by 500 Startups.

The company also debuted its unique platform -- which delivers the best in infographics and visualizations, both commissioned and curated -- today at 500 Startups Demo Day, an invite-only two-day event that brings together Accredited investors, mentors, and advisors for a first look at the hottest new companies. To truly believe in the prospect of, seeing is required.

"Big data is here," said Stew Langille, co-founder and CEO of "There are huge collections of incredibly interesting data becoming available, and there are a lot of companies focused on marketplaces and analysis built around this rich treasure. We provide a platform to visualize it all."

At launch, has already signed Chris Peacock, Executive Editor of CNNMoney, as an advisor to help best serve its media audience.

"Visualizations are the perfect antidote to information overload," said Lee Sherman, co-founder and Chief Creative Officer. "Our team of expert data analysts, editors, and designers work together to find the story in the data, turning raw information into knowledge."

In addition to Dave McClure from 500 Startups, the Seed Round included Mark Goines, an angel investor and original advisor to where co-founders Langille and Lee Sherman met and perfected data visualization and optimization; Steve Newcomb, founder and former CEO of Powerset (sold to Microsoft); Quest Venture Partners; Ted Rheingold, founder of; Theorem Group; and Donna Wells, CEO of Mindflash and former CMO of

"Visualizations are growing like crazy, with more than ten million viewers last year, and exponentially more to come," continued Stew.

Infographics and data visualizations are shifting the way people find and experience stories, creating a new medium for this new world of big data. They help communicate complex ideas in a clear, compact and beautiful way -- taking deep data and presenting it in compelling visual shorthand.

"These guys are talent I've been watching grow and shape an industry for years. I'm excited to be a part of their full-time assault on a market that perfectly marries the speed and flexibility of a startup with the Web's beautiful design and unmatched power in harnessing data," said Dave McClure. "These guys are the awesome sauce. The real deal. They've been in the mix since the very beginning and know more about how and why visualizing big data is a great idea than anyone else."'s unique solution is built on deep technology specially designed to deliver, including:

  • A search engine that indexes all existing Web-based data visualizations
  • A powerful data warehouse that brings together datasets from governments, non-profit agencies, and for-profit companies
  • A Content Management System (CMS) with tools for submitting, assigning, editing and publishing content
  • Keyword mining technology for content optimization and timely, trending topic assignment

Founded by the masterminds behind's social and blogging strategy, taps the genius of known visual designers Jess Bachman, founder of and; Nick Rapp, former Creative Director at the Associated Press; Shane Snow, a regular contributor to Mashable, and several others. Tal Siach, one of the Internet's leading social media marketers is the third co-founder and Chief Marketing Officer, and Adam Breckler, Vice President of Product round out the founding team. 

About (
There's more data than ever, and more ways to get it. As the publishing world gets more complex and attention spans grow shorter, makes it possible to keep up with trending topics in bite-sized, organized formats that pull together relevant sources and make sense of big data. 500 Startups and leading Valley angels, including Mark Goines, Theorem Group, Donna Wells and more, back the company.