SOURCE: Omniture

January 23, 2007 12:17 ET -- Australia's Largest Job Site -- Selects Omniture to Optimize Their Business

Omniture Provides Technology to Increase Effectiveness of Ad Campaigns and Enhance the Job Search Experience of SEEK Users

SYDNEY, AUSTRALIA -- (MARKET WIRE) -- January 23, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that SEEK Ltd. (ASX: SEK), the leading employment services site in Australia, has selected Omniture SiteCatalyst® to enhance and measure their online activity with the end goal of improving their site for job seekers. By leveraging the power of Omniture Web analytics, SEEK is able to gain critical insight into the effectiveness and reach of their advertising campaigns.

"Understanding how visitors arrive at our site and how they search for job opportunities is critical to increasing conversion and customer satisfaction," said Jason Lenga, corporate strategy director at SEEK. "Omniture not only provides us with the information we need to validate and optimize the performance of our site search capabilities, but also helps us to understand visitor acquisition, visitor activity and the effectiveness of our advertising strategies. Establishing a strong relationship with Omniture yields enormous potential for SEEK."

According to Lenga: "One of the most critical aspects behind executing SEEK's marketing initiatives is understanding the behavior of our audience -- which is a key capability of Omniture." Based on the analytics data generated from measuring the activity of the site, SEEK can segment visitors based on specific behaviors and then provide a more relevant and personalized experience.

Additionally, SEEK can determine which online marketing strategies are driving the most response by looking at visitor activity and pathing reports. With Omniture, SEEK can measure visitor registrations and associate that information with people who actually apply for a job -- representing the point at which SEEK proves the return on investment for their advertisers. Lenga says Omniture's solutions give SEEK the insight and ability to "tell a story" with the unique browser numbers that are meaningful to the strategic context of the business -- including validating the company's advertising investment.

"One of our primary objectives is to help our clients find the most efficient and productive ways to map marketing initiatives to the needs of their customers," said Gail Ennis, senior vice president of marketing at Omniture. "Leveraging Omniture Web analytics to optimize internal search strategies, as SEEK has done, is one of the many powerful ways to drive a convenient and easy online experience."

About SEEK

SEEK Limited (ASX: SEK) is the leader in the online employment and training market in Australia and New Zealand. SEEK is a media company that uses the Internet as its distribution channel.

SEEK currently hosts about two thirds of all online ads, equating to approximately 60% of all Internet and newspaper job ads in Australia. In any given month, over 120,000 job advertisements are posted on the SEEK website and approximately 2 million jobseekers lodge over 1 million job applications.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information