SOURCE: Seeloz Inc

Seeloz Inc

October 21, 2014 12:24 ET

Seeloz Revolutionizes Offline Coupons Through Hyper-Local, Hyper-Personalized and Hyper-Profitable Promotions

Seeloz Brings the Power of Data Science to Businesses of All Sizes

SANTA CLARA, CA--(Marketwired - October 21, 2014) - Seeloz, the hyper-local marketing tool connecting the entire retail ecosystem from manufacturers to consumers, today launched the company's next generation Hyper-local Shopper Engagement platform. Launching for general availability, Seeloz will revolutionize the world of coupons and daily deals by leveraging data-science to target consumers with hyper-personal, hyper-local offers.

Today, the Seeloz customer base includes 30 bricks and mortar locations in the company's native Bay Area. By wrapping its proprietary data science engine with an easy to use web interface, Seeloz will leverage its successes with its local clients, and will be announcing additional customers in the Bay Area and greater New York and Los Angeles metro areas before year's end.

With Seeloz, retailers and manufacturers collaborate to engage shoppers through personalized offers delivered to consumers at the right point of decision be that at home, in-store and on-the-go, as the platform offers:

  • Comprehensiveness: Seeloz combines a user friendly business-driven client interface, advanced data-science driven recommendations, mobile delivery, seamless redemption, out-door (telemetrics) & in-door positioning (through iBeacons) in one offering to create profitable hyper-local promotions.
  • Objective-based Targeting: Seeloz' engine targets the appropriate set of consumers to optimize the achievement of the business objective of every retailer's or manufacturer's promotion.
  • Performance-based Pricing: Understanding the importance of ROI and KPIs, Seeloz stays aligned with client goals through a performance-based pricing model.
  • Versatility: The universal platform is designed to effectively service organizations of all sizes ranging from a neighborhood store to a medium-sized business to a multi-location, established chain.

"Businesses of every size are sitting on mountains of data: transactional data, customer data and loyalty program data, but are not effectively putting this data to use. Much like the coupons and daily deals industry, loyalty programs have fallen short of their goals, disappointing both retailers and consumers," says Dr. Mohamed Aly, founder and CEO of Seeloz. "Seeloz is addressing these issues, providing a platform whereby retailers and manufacturers are effectively achieving their business objectives and consumers are being offered promotions that are truly appealing and valuable while also improving the overall in-store shopping experience aside from simply chasing advancements at check-out."

In addition, Seeloz has also partnered with Radius Networks for this launch and moving forward. The company will be leveraging Radius Networks' proximity platform as a core part of its offering.

About Seeloz
Seeloz, Inc. (www.seeloz.com) was founded in 2013 and is headquartered in Santa Clara, CA. Originally founded by Dr. Mohamed Aly, the Seeloz team has expanded to include Jim Longo, Vice President of Product Management; Scott Lohmann, Vice President of SMB Sales; Amir Razelan, Vice President of Business Operations. Seeloz boasts an experienced advisory board of industry thought leaders, and committed angel/professional investors. Committed to innovating the next generation of shopper engagement, Seeloz empowers retailers and manufacturers with data science-driven solutions designed to enhance hyper-local targeting, collaboration, and optimize marketing activities. Seeloz now supports the following POS systems: Clover, LightSpeed, Micros, Aloha, Adelo, Speedline, Breakaway, Adromeda and Revel Systems, with additional POS integrations underway.

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