SOURCE: Seemage, Inc.

February 14, 2007 09:00 ET

Seemage and Auto-trol Deliver Comprehensive Solution for Technical Illustration

Technology and Distribution Partnership Unites the Best of Two Worlds: 2D illustration With 3D Product Information

NEWTON, MA and DENVER, CO and DÜSSELDORF, GERMANY -- (MARKET WIRE) -- February 14, 2007 -- Seemage, Inc. ( and Auto-trol Technology Corporation ( announced today a comprehensive worldwide technology and distribution agreement. Working together, the two companies will offer the technical illustration marketplace the world's most open, secure and enduring solution for both 2D illustration and interactive production of rich deliverables created from 3D design data. Seamless integration of Seemage™ and Tech Illustrator™ makes it possible for users to switch effortlessly from 3D to 2D without having to adopt closed, proprietary file formats. In addition, these technologies can be quickly and easily deployed without the costs and delays associated with product lifecycle management (PLM) enterprise infrastructures. Auto-trol will market, sell and support the combined offering worldwide.

"The partnership we are announcing today between Seemage and Auto-trol combines two leadership products that together make it possible to achieve levels of accuracy, compatibility and productivity in technical illustration that was not previously possible," said Chris Williams, CEO, Seemage, Inc. "Existing Auto-trol customers including Airbus, General Motors, Ford and Rolls Royce can now have easier and faster ways of reusing their 3D design data in the creation of technical documentation."

Seemage is revolutionizing manufacturing, service, technical illustration, maintenance and support with its "product information everyware" technology. Based on open XML standards, Seemage imports a complete digital product definition into Seemage's easy-to-use content creation and management applications. Using Seemage, end users across the enterprise can reuse original 3D design information combined with critical data like bills-of-material (BOMs) from enterprise resource planning (ERP) systems to create a broad range of product deliverables. Rich deliverables can include animations, technical illustrations, marketing materials and service and support documentation. Seemage's open XML technology provides seamless integration into existing customer processes and enterprise applications. Seemage can be easily incorporated into standard desktop environments to enhance end-user productivity. Further, because Seemage is XML-based, it can be fully integrated with any enterprise system. Seemage-authored content is always fully associative to any change in the digital product definition, ensuring users have the latest product information automatically.

Auto-trol's Electronic Publishing product Tech Illustrator (TI) enables compliance with important 2D commercial and governmental standards like S1000D, ATA iSPEC 2200 and WebCGM 2.0. TI provides access to a wide variety of import methods from legacy hardcopy and electronic archives and combines powerful drawing, editing and annotation tools. A comprehensive command and macro language along with API development tools provides the flexibility to automate and integrate existing customer processes. Auto-trol implements open standards by offering a wide range of high quality import and export capabilities to give its customers freedom from vendor proprietary solutions and keep their data and knowledge for the future.

"We are very excited to partner with Seemage," said Wolfgang Scholz, Director of European Organization, Auto-trol Technology GmbH. "Our customers are looking for the right way to integrate production of 2D and 3D deliverables to maximize productivity while avoiding vendor lock-in. Tech Illustrator and Seemage together address the problem completely and are the obvious choice for customers concerned about the future of competitive technical illustration products."

Integrating Seemage and Tech Illustrator unites the very best of two worlds: 2D and 3D. Users may now simply choose the right functionality for the required deliverable and the integration between Seemage and Tech Illustrator will ensure openness and compatibility with the widest range of other systems while producing high-quality illustrations quickly and easily. Seemage and Tech Illustrator are available today from Auto-trol in the USA and Europe. Auto-trol will service and support customer implementations to ensure customers achieve the full benefits of both technologies.

About Seemage

Seemage, Inc. ( has made product information available everyware for customers since 2002. With Seemage's system for delivering product information in exactly the right form to the right person at the right time, enterprises' investments in CAD, PLM, ERP and CRM are enhanced to deliver more value. With Seemage's XML-based, CAD-independent architecture, products are delivered faster, with higher quality and at lower cost. Seemage customers like PSA Peugeot Citroën, Renault F1, John Deere, Faurecia, Delphi, SNECMA, Alcatel Alenia Space and Thales are raising the bar on customer satisfaction through Seemage-created deliverables. Download trial versions of the Seemage system at Read Seemage's blog at

About Auto-trol Technology Corporation

Auto-trol Technology Corporation is an international leader in enterprise configuration management (CM) and technical illustration for the defense, aerospace, automotive, manufacturing and other industries. Auto-trol has been partnering with organizations, large and small, for over 44 years, providing outstanding solutions and excellent customer service. Headquartered in Denver, Colorado USA, Auto-trol is a privately held international corporation with offices throughout the United States, Canada, and with European headquarters in Germany Auto-trol is eminently structured to partner with organizations around the world. Today Auto-trol supports enterprise customers worldwide like Airbus, General Motors, Ford and Rolls Royce. For additional information about Auto-trol and the Tech Illustrator product suite, visit the Auto-trol web site at or

Seemage is a trademark of Seemage, Inc. Tech Illustrator and TI are trademarks of Auto-trol Technology Corporation. All other trademarks are the property of their respective owners.

Contact Information

  • Contacts:

    Alex Neihaus
    Seemage, Inc.
    Phone: +1-508-667-1001
    Email: Email Contact

    Tim Horsch
    12500 N. Washington Street
    Denver, CO 80241-2400
    Phone: +1-303-252-2342
    Email: Email Contact

    Nadine Koslowski
    Heltorfer Straße 6
    40472 Düsseldorf
    Phone: +49 211-90795-0
    email: Email Contact

    Kevin Short
    39 Fishers Lock
    TF10 7SU
    Tel.: +44 1952 40 31 53
    Cell: +44 7940 58 98 12
    Email Contact