SOURCE: SeeSaw Networks

SeeSaw Networks

April 16, 2009 09:00 ET

SeeSaw Networks CEO Peter Bowen to Address MediaPost's Digital Out-of-Home Forum

SAN FRANCISCO, CA--(Marketwire - April 16, 2009) - SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Peter Bowen, CEO of SeeSaw Networks, will address MediaPost's Digital Out-of-Home Forum (http://www.mediapost.com/events/?/showID/DigitalOutofHome.04-22-09/DigitalOutofHomeForum&Expo.html) on the topic of Out-of-Home Media Management Systems. The discussion will be held on Wednesday, April 22, at 2:45 p.m. at the Crowne Plaza Hotel in New York City.

Place-based digital video advertising, which delivers ads in and around stores, coffee shops, bars, health clubs, gas stations, college campuses and a host of other locations, is a powerful new marketing channel quickly being added to the advertising campaigns of major brands. This conference will examine the landscape of place-based digital video advertising networks; consumer exposure to and acceptance of this advertising platform; what to consider when planning, buying, measuring and advertising on these networks; and current standards for translating traffic into viewer impressions.

Mr. Bowen's session will also include executives from Kraft Foods, MPG, and MacDonald Media and will focus on how companies can leverage this new medium to drive business results. Mr. Bowen will also provide insights as to why, SeeSaw's unparalleled media planning and buying platform, SeeSawAds.com, is quickly becoming the de-facto standard for media planning and buying for place-based digital advertising.

Mr. Bowen has led SeeSaw Networks to become one of the most extensive place-based digital video advertising networks in the U.S. SeeSaw delivers more than 50 million weekly gross impressions on its national network of over 50 place-based digital advertising affiliates. Since its formation in 2006, SeeSaw has played a prominent role in helping to promote place-based digital advertising as one of the most powerful ways advertisers can intercept today's mobile consumers in the places they visit every day. Digital video screens in locations like coffee shops, gas stations, bookstores and health clubs are an effective and efficient means of delivering brand messages.

About SeeSaw Networks

SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives -- places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 50 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions -- more than primetime TV spots at a fraction of the cost. SeeSaw's campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Contact Information

  • Kickstart Consulting, for SeeSaw Networks
    Laurie Gibson
    Email Contact
    1-650-969-0764