SOURCE: SeeSaw Networks

SeeSaw Networks

February 24, 2011 09:00 ET

SeeSaw Networks Surpasses 200 Million Impressions per Week

Network Delivers Over 87 GRPs Offering a Broad Distribution for Rich Media Assets

SAN FRANCISCO, CA--(Marketwire - February 24, 2011) - SeeSaw Networks, a leading digital place-based media company, today announced that, with the addition of several new network partners, it has surpassed 200 million weekly impressions delivered across 40 different kinds of venues that people frequent daily. With this extensive national coverage of over 87 GRPs for adults 18 and over, and the unique ability to optimize precisely targeted campaigns, SeeSaw has become a top choice of leading brands for digital place-based advertising.

SeeSaw's proprietary Life Pattern Marketing methodology and comprehensive media planning platform offers leading brands the opportunity for unparalleled audience targeting capabilities. Life Pattern Marketing is the practice of placing companies' brand messages on digital screens that are located where busy people really are: out and about, living their daily lives. Using digital place-based media, advertisers can reach people as they move to and from venues such as health clubs, restaurants and coffee shops, gas stations, airports, grocery stores and retail establishments -- places where people go every day. Advertisers and agencies use the vast SeeSaw network to strategically complement and extend the impact of other advertising vehicles such as TV, the Internet and social media with digital place-based media in order to better engage on-the-go consumers such as alpha moms, business professionals, mobile millennials and college students.

SeeSaw also provides a fully immersive experience at select locations by utilizing experiential media such as sampling and activity integration. Messages in these delivery vehicles are synchronized with what goes on at these venues to maximize contextual relevance. Combining these delivery vehicles with branded video content and advertising enables brands to increase their engagement with their target consumers.

"We are extremely excited about crossing this very important 200 million impression milestone," said Peter Bowen, CEO of SeeSaw Networks. "Our strong partnerships with over 45 networks provide us with unparalleled scale. The combination of our scale and our precision targeting capability allow advertisers to very cost effectively reach their audience."

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

About SeeSaw Networks

SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives -- such as gas stations, kids' gyms, coffee shops, grocery stores, medical offices, and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 85 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw's network delivers over 200 million weekly gross impressions, more than a primetime TV spot. SeeSaw's demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw's media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.

Contact Information

  • Contact:
    Kickstart Consulting, for SeeSaw Networks:
    Amanda Orr
    Email Contact