SOURCE: SeeSaw Networks

SeeSaw Networks

February 17, 2009 09:00 ET

SeeSaw Neworks CEO Peter Bowen to Keynote Digital Signage Conference

Research Highlights Effectiveness of Place-Based Digital Video Advertising

SAN FRANCISCO, CA--(Marketwire - February 17, 2009) - SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Peter Bowen, CEO of SeeSaw Networks, will keynote the 2009 Digital Signage Expo, the industry's premier event of the year, at 7:45 am on February 25, 2009 in Las Vegas. Mr. Bowen will co-present the session, "Engaging People with Place-based Digital Video Advertising," with Alice Gold, senior vice president of Marketing Insights at OTX (Online Testing eXchange).

The breakfast keynote will provide highlights from the OTX research, "Engaging People with Digital Out-of-Home Media," as well as insights into the application of the research for the digital out-of-home advertising industry. SeeSaw Networks commissioned the report to gauge consumer awareness of and attitudes about place-based digital advertising, and to determine the effectiveness of advertising on digital screens in places people go during their daily lives.

Mr. Bowen has led SeeSaw Networks to become one of the most extensive place-based digital video advertising networks in the U.S. SeeSaw delivers over 50 million weekly impressions gross impressions on its national network of 40 place-based digital advertising affiliates. Since its formation in 2006, SeeSaw has played a prominent role in helping to promote place-based digital advertising as one of the most powerful ways advertisers can intercept today's mobile consumers in places where they go everyday. Digital video screens in locations like coffee shops, gas stations, bookstores and health clubs have been an effective and efficient means of delivering brand messages.

"Place-based digital video advertising has emerged as a powerful way for marketers to connect with people in the places they go in their life patterns," said Peter Bowen, CEO, SeeSaw Networks. "The findings from the OTX research demonstrate the tremendous opportunity for advertisers to leverage this medium to engage and entertain consumers where they work, play and socialize."

The OTX Digital Out-of-Home Media Awareness and Attitude Study can be downloaded from the SeeSaw Networks website at:

http://www.seesawnetworks.com/research

Digital Signage Expo, Interactive Technology Expo and Out-of-Home Network Show will be co-located at the Las Vegas Convention Center and will run February 24-26, 2009. To exhibit or attend any of the three shows, contact Chris Gibbs at (770) 649-0300 ext. 17, or for more information, visit www.digitalsignageexpo.net.

About SeeSaw Networks

SeeSaw Networks delivers advertising in places where people go in their daily lives -- places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. With over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network with over 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions -- more than primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure place-based digital video advertising. On SeeSawAds.com, agencies and networks customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Contact Information

  • Contact:
    Kickstart Consulting, for SeeSaw Networks
    Laurie Gibson
    Email Contact
    1-650-969-0764