SOURCE: SeeSaw

March 05, 2008 08:00 ET

SeeSaw Releases New Life Pattern Planning and Proposal Generation Technology

SeeSawAds.com Enables Unprecedented Customization of Vast Digital Signage Network

ORLANDO, FL--(Marketwire - March 5, 2008) - SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients' needs.

With SeeSaw's technology, the process of creating customized digital out-of-home media plans goes from weeks to minutes. Prior to SeeSaw, media planners would spend weeks of time collecting information, building spreadsheets and trying to rationalize disparate information to create a national digital out-of-home media plan. SeeSawAds.com allows media planners and SeeSaw's sales teams to explore inventory, create a customized campaign, and generate a client-ready proposal for advertisers in minutes. Now agencies can focus on the most effective campaign strategies by providing strategic "what-if" alternatives for clients instead of focusing on time-consuming data collection.

"Our family of agencies deliver more efficient digital out-of-home media plans with better and more consistent measurement to our advertisers using SeeSaw's technology," Tim Hanlon executive vice president of ventures at Denuo, a Publicis Groupe company. "Ultimately, this technology coupled with SeeSaw's vast network data allows us to deliver improved customer service to our clients." Starcom has used SeeSawAds.com for national digital signage advertising campaigns with Disney and Zenith Optimedia has bought customized media plans for Verizon.

With the new release, media planners are able to plan against specific audience segments or 'Life Patterns' to further streamline the campaign planning process. Using the Life Pattern Marketing methodology, SeeSaw also identified and introduced five new life patterns to its offering including Hispanic families, young urban professionals, entertainment fans, nightlife enthusiasts and families on-the-go, providing media planners with pre-defined media packages that they can use as is to target specific people or customize to make their own Life Patterns.

"SeeSawAds.com efficiently and effectively harnesses the collective scale of dozens of large and small digital signage networks to unify a fragmented marketplace and provide national advertisers with the media impact they need," said Monte Zweben, co-founder and chairman of SeeSaw Networks. "SeeSaw is the only network that leverages optimizing planning technology to provide agencies with superior media plans that facilitate much deeper strategic analysis with advertisers."

The Web-based planning solution also includes performance improvements that will scale up to SeeSaw's goal of delivering over 5 billion ad-aware impressions annually. Another technological breakthrough is the new capability for agencies and advertisers to target a trading area around specific locations by specifying a set of addresses and setting a trade area radius around those locations.

For example, retailers can advertise sales and promotions to alpha moms around their brick-and-mortar stores, bankers can drive foot traffic from young urban professionals by surrounding their branches, automotive manufacturers can build brand awareness with mobile millennials for new models by advertising around their dealerships, entertainment companies can build buzz for movie premieres intercepting entertainment fans near movie theaters, and cellular providers can connect with college students at locations around universities.

SeeSawAds.com provides media planners with the most efficient way to create digital out-of-home media campaigns based on an advertiser's marketing objectives. The online service utilizes a search algorithm called the SeeSaw Optimizer, which allows a media planner to specify media objectives such as target markets, demographics, behavioral characteristics or Life Patterns, budget, and length of advertising spot and then produces the optimal media plan based on the available inventory.

Visit SeeSaw Networks at the American Association of Advertising Agencies (AAAA) Media Conference and Tradeshow in Orlando, Fla. now through March 6 at Booth #111 to see the next generation version of SeeSawAds.com in action.

About SeeSaw Networks

SeeSaw is the most extensive network of digital out-of-home media having aggregated 36 digital signage networks across 25 different categories of locations into a comprehensive national network with 22,000 venues nationally and growing. SeeSaw reaches over 100 million people in weekly foot traffic and delivers an ad-aware audience of over 35 million weekly gross impressions -- more than most primetime TV spots and at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their life patterns during their work, play and social routines.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Contact Information

  • Contact:
    Christel van der Boom
    A&R Edelman
    650-762-2948
    Email Contact